---
title: "Felco vs Fiskars: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Felco or Fiskars? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/felco-vs-fiskars"
publisher: "Brandwave"
---

# Felco vs Fiskars: Which is more popular by branded search in New Zealand?

Which is more popular in search, Felco or Fiskars? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Felco and Fiskars
- **Competitive set**: Garden tool brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Felco Share of Search**: 12%
- **Fiskars Share of Search**: 71.2%

## Which is more popular in search, Felco or Fiskars?

- In August 2026, Fiskars had more branded searches than Felco among garden tool brands in New Zealand. Fiskars was estimated to have 1.8K branded searches compared to Felco’s 300, and held a 71.2% Share of Search versus Felco’s 12%.
- Fiskars was ahead of Felco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand moved from 5% to 12%, and its estimated monthly branded searches moved from 110 to 300.
- Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand moved from 78.7% to 71.2%, and its estimated monthly branded searches moved from 1.7K to 1.8K.

## How did search popularity change for New Zealand garden tool brands in August 2026?

- In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
- In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

## Month by month

| Month | Felco estimated searches | Felco Share of Search | Felco rank | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 5% | 3 | 1.7K | 78.7% | 1 |
| Nov 2025 | 150 | 6.6% | 3 | 1.8K | 76.8% | 1 |
| Dec 2025 | 210 | 7.9% | 3 | 2K | 76.3% | 1 |
| Jan 2026 | 150 | 6.6% | 3 | 1.8K | 78.8% | 1 |
| Feb 2026 | 160 | 7.8% | 3 | 1.6K | 77.1% | 1 |
| Mar 2026 | 260 | 11.8% | 3 | 1.6K | 70.5% | 1 |
| Apr 2026 | 200 | 9.1% | 3 | 1.7K | 76.4% | 1 |
| May 2026 | 260 | 9.2% | 2 | 2.2K | 79.1% | 1 |
| Jun 2026 | 220 | 7.2% | 2 | 2.5K | 82.7% | 1 |
| Jul 2026 | 240 | 7.9% | 3 | 2.5K | 81.3% | 1 |
| Aug 2026 | 300 | 12% | 3 | 1.8K | 71.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Felco**: Measured on the search terms “felco”, “felco garden tools”, “felco pruners” and “felco secateurs”, summed into one figure.
- **Fiskars**: Measured on the search terms “fiskars”, “fiskars circle cutter”, “fiskars com”, “fiskars deluxe stand up weeder”, “fiskars fabric shears”, “fiskars garden tools”, “fiskars hedge shears”, “fiskars hole digger”, “fiskars near me”, “fiskars nz”, “fiskars paper cutter”, “fiskars paper trimmer”, “fiskars pinking shears”, “fiskars pole trimmer”, “fiskars pruners”, “fiskars rotary cutter”, “fiskars scissors”, “fiskars secateurs”, “fiskars spade”, “fiskars weed puller”, “fiskars weed puller xact”, “fiskars x27”, “fiskars x36” and “fiskars xact weed puller”, summed into one figure.

- [Felco profile](/demand/nz/brands/felco)
- [Fiskars profile](/demand/nz/brands/fiskars)
- [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Felco or Fiskars?

In August 2026, Fiskars had more branded searches than Felco among garden tool brands in New Zealand. Fiskars was estimated to have 1.8K branded searches compared to Felco’s 300, and held a 71.2% Share of Search versus Felco’s 12%.

## Cite this page

Brandwave. "Felco vs Fiskars: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/felco-vs-fiskars

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/felco-vs-fiskars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.