---
title: "Feelfree vs Hobie: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Feelfree or Hobie? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/feelfree-vs-hobie"
publisher: "Brandwave"
---

# Feelfree vs Hobie: Which is more popular by branded search in New Zealand?

Which is more popular in search, Feelfree or Hobie? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Feelfree and Hobie
- **Competitive set**: Kayak brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Feelfree Share of Search**: 10.7%
- **Hobie Share of Search**: 4.9%

## Which is more popular in search, Feelfree or Hobie?

- In August 2026, Feelfree had more branded searches than Hobie among kayak brands in New Zealand. Feelfree was estimated to have 130 branded searches compared to Hobie’s 60, and held a 10.7% Share of Search versus Hobie’s 4.9%.
- Feelfree was ahead of Hobie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand moved from 14.4% to 10.7%, and its estimated monthly branded searches moved from 240 to 130.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 70 to 60.

## How did search popularity change for New Zealand kayak brands in August 2026?

- In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
- In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
- Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Month by month

| Month | Feelfree estimated searches | Feelfree Share of Search | Feelfree rank | Hobie estimated searches | Hobie Share of Search | Hobie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 14.4% | 3 | 70 | 4.2% | 5 |
| Nov 2025 | 310 | 11.9% | 3 | 110 | 4.2% | 5 |
| Dec 2025 | 150 | 6% | 4 | 90 | 3.6% | 5 |
| Jan 2026 | 160 | 6.1% | 4 | 110 | 4.2% | 5 |
| Feb 2026 | 170 | 10% | 4 | 70 | 4.1% | 5 |
| Mar 2026 | 160 | 10.2% | 4 | 70 | 4.5% | 5 |
| Apr 2026 | 130 | 10.6% | 3 | 60 | 4.9% | 5 |
| May 2026 | 130 | 9.9% | 3 | 60 | 4.6% | 5 |
| Jun 2026 | 90 | 8.7% | 4 | 50 | 4.8% | 5 |
| Jul 2026 | 180 | 16.2% | 3 | 50 | 4.5% | 5 |
| Aug 2026 | 130 | 10.7% | 4 | 60 | 4.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Feelfree’s and Hobie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Feelfree**: Measured on the search terms “feelfree”, “feelfree fishing kayak”, “feelfree kayak”, “feelfree near me” and “feelfree nz”, summed into one figure.
- **Hobie**: Measured on the search terms “hobie fishing kayak”, “hobie kayak” and “hobie mirage”, summed into one figure.

- [Feelfree profile](/demand/nz/brands/feelfree)
- [Hobie profile](/demand/nz/brands/hobie)
- [All kayak brands in New Zealand](/demand/nz/categories/nz-kayak-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Feelfree or Hobie?

In August 2026, Feelfree had more branded searches than Hobie among kayak brands in New Zealand. Feelfree was estimated to have 130 branded searches compared to Hobie’s 60, and held a 10.7% Share of Search versus Hobie’s 4.9%.

## Cite this page

Brandwave. "Feelfree vs Hobie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/feelfree-vs-hobie

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/feelfree-vs-hobie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.