---
title: "Feefo vs Okendo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Feefo or Okendo? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/feefo-vs-okendo"
publisher: "Brandwave"
---

# Feefo vs Okendo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Feefo or Okendo? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Feefo and Okendo
- **Competitive set**: Customer review platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Feefo Share of Search**: 0.43%
- **Okendo Share of Search**: 1.7%

## Which is more popular in search, Feefo or Okendo?

- In August 2026, Okendo had more branded searches than Feefo among customer review platforms in New Zealand. Okendo was estimated to have 160 branded searches compared to Feefo’s 40, and held a 1.7% Share of Search versus Feefo’s 0.43%.
- Okendo was ahead of Feefo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feefo’s estimated Share of Search among customer review platforms in New Zealand moved from 0.84% to 0.43%, and its estimated monthly branded searches moved from 70 to 40.
- Across the 11 months ending August 2026, Okendo’s estimated Share of Search among customer review platforms in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 150 to 160.

## How did search popularity change for New Zealand customer review platforms in August 2026?

- Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

## Month by month

| Month | Feefo estimated searches | Feefo Share of Search | Feefo rank | Okendo estimated searches | Okendo Share of Search | Okendo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.84% | 5 | 150 | 1.8% | 4 |
| Nov 2025 | 60 | 0.65% | 5 | 110 | 1.2% | 4 |
| Dec 2025 | 50 | 0.57% | 5 | 90 | 1% | 4 |
| Jan 2026 | 50 | 0.53% | 5 | 150 | 1.6% | 4 |
| Feb 2026 | 60 | 0.79% | 5 | 100 | 1.3% | 4 |
| Mar 2026 | 60 | 0.68% | 5 | 130 | 1.5% | 4 |
| Apr 2026 | 60 | 0.68% | 5 | 120 | 1.4% | 4 |
| May 2026 | 50 | 0.55% | 5 | 100 | 1.1% | 4 |
| Jun 2026 | 80 | 0.9% | 5 | 140 | 1.6% | 3 |
| Jul 2026 | 50 | 0.56% | 5 | 140 | 1.6% | 3 |
| Aug 2026 | 40 | 0.43% | 5 | 160 | 1.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Feefo’s and Okendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Feefo**: Measured on the search terms “feefo”, “feefo com”, “feefo near me”, “feefo ratings” and “feefo review”, summed into one figure.
- **Okendo**: Measured on the search terms “okendo”, “okendo app”, “okendo io”, “okendo loyalty”, “okendo near me”, “okendo pricing”, “okendo quizzes”, “okendo referrals”, “okendo review”, “okendo reviews”, “okendo reviews shopify”, “okendo shopify”, “okendo shopify app”, “okendo surveys” and “shopify okendo”, summed into one figure.

- [Feefo profile](/demand/nz/brands/feefo)
- [Okendo profile](/demand/nz/brands/okendo)
- [All customer review platforms in New Zealand](/demand/nz/categories/nz-customer-review-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Feefo or Okendo?

In August 2026, Okendo had more branded searches than Feefo among customer review platforms in New Zealand. Okendo was estimated to have 160 branded searches compared to Feefo’s 40, and held a 1.7% Share of Search versus Feefo’s 0.43%.

## Cite this page

Brandwave. "Feefo vs Okendo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/feefo-vs-okendo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/feefo-vs-okendo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.