--- title: "FedEx vs Toll: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, FedEx or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fedex-vs-toll" publisher: "Brandwave" --- # FedEx vs Toll: Which is more popular by branded search in New Zealand? Which is more popular in search, FedEx or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FedEx and Toll - **Competitive set**: Freight and logistics companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **FedEx Share of Search**: 23% - **Toll Share of Search**: 3.8% ## Which is more popular in search, FedEx or Toll? - In August 2026, FedEx had more branded searches than Toll among freight and logistics companies in New Zealand. FedEx was estimated to have 26K branded searches compared to Toll’s 4.3K, and held a 23% Share of Search versus Toll’s 3.8%. - FedEx was ahead of Toll in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand moved from 19.9% to 23%, and its estimated monthly branded searches moved from 24K to 26K. - Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K. ## How did search popularity change for New Zealand freight and logistics companies in August 2026? - In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%. - Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026. ## Month by month | Month | FedEx estimated searches | FedEx Share of Search | FedEx rank | Toll estimated searches | Toll Share of Search | Toll rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24K | 19.9% | 3 | 6.6K | 5.5% | 4 | | Nov 2025 | 23.9K | 19.7% | 3 | 6.6K | 5.4% | 5 | | Dec 2025 | 24K | 18.9% | 3 | 7.7K | 6.1% | 5 | | Jan 2026 | 19.8K | 17.9% | 3 | 8.9K | 8.1% | 4 | | Feb 2026 | 19.8K | 17.9% | 3 | 6.3K | 5.7% | 5 | | Mar 2026 | 23.4K | 19.2% | 3 | 5.3K | 4.3% | 5 | | Apr 2026 | 21K | 18.8% | 3 | 5.1K | 4.6% | 5 | | May 2026 | 23.4K | 21.9% | 3 | 4.3K | 4.1% | 5 | | Jun 2026 | 23.4K | 20.6% | 3 | 4.3K | 3.8% | 5 | | Jul 2026 | 23.4K | 21.2% | 3 | 4.3K | 3.9% | 5 | | Aug 2026 | 26K | 23% | 3 | 4.3K | 3.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using FedEx’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FedEx**: Measured on the search terms “fedex”, “fedex com”, “fedex courier”, “fedex freight”, “fedex international”, “fedex international shipping”, “fedex logistics”, “fedex near me”, “fedex new zealand”, “fedex nz”, “fedex office”, “fedex office print & ship center”, “fedex online”, “fedex pak”, “fedex pickup”, “fedex quote”, “fedex shipping”, “fedex tracking” and “tnt fedex”, summed into one figure. - **Toll**: Measured on the search terms “toll freight”, “toll logistics”, “toll nz”, “toll shipping” and “toll tracking”, summed into one figure. - [FedEx profile](/demand/nz/brands/fedex) - [Toll profile](/demand/nz/brands/toll) - [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, FedEx or Toll? In August 2026, FedEx had more branded searches than Toll among freight and logistics companies in New Zealand. FedEx was estimated to have 26K branded searches compared to Toll’s 4.3K, and held a 23% Share of Search versus Toll’s 3.8%. ## Cite this page Brandwave. "FedEx vs Toll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fedex-vs-toll This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fedex-vs-toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.