--- title: "FedEx vs Platinum Freight: Which is searched more in New Zealand?" description: "Is FedEx or Platinum Freight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fedex-vs-platinum-freight" publisher: "Brandwave" --- # FedEx vs Platinum Freight: Which is searched more in New Zealand? Is FedEx or Platinum Freight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customs brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FedEx and Platinum Freight - **Competitive set**: Customs brokers - **Market**: New Zealand - **Month measured**: Sep 2026 - **FedEx Share of Search**: 18.2% - **Platinum Freight Share of Search**: 0.04% ## Is FedEx or Platinum Freight more popular in search? - In September 2026, FedEx had more branded searches than Platinum Freight among customs brokers in New Zealand. FedEx had about 8,670 branded searches, while Platinum Freight had 20. FedEx made up 18.2% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. - FedEx was ahead of Platinum Freight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FedEx’s share of searches among customs brokers in New Zealand moved from 17.1% to 18.2%, and its estimated monthly branded searches held steady at 8.7K. - Across the 12 months ending September 2026, Platinum Freight’s share of searches among customs brokers in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 20. ## Top customs brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Platinum Freight was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. FedEx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Easy Freight | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Just Customs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mainfreight | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Rocket Freight International | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Platinum Freight | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Mondiale VGL | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DHL | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | FedEx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customs brokers - Asked ChatGPT "Which customs broker should I hire in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International - Asked ChatGPT "What are the best customs brokers in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mainfreight, 5. DHL, 6. Mondiale VGL - Asked ChatGPT "What's the best customs broker in New Zealand for an import business?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mondiale VGL - Searched Google, AI Overview "customs brokers nz": 1. Easy Freight, 2. Mainfreight, 3. Just Customs, 4. Platinum Freight - Searched Google, AI Overview "import broker nz": 1. Mainfreight, 2. Easy Freight, 3. Just Customs, 4. Platinum Freight Not named in any answer: FedEx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customs brokers in September 2026? Neither FedEx nor Platinum Freight moved beyond provider rounding among customs brokers in Sep 2026. ## Month by month | Month | FedEx estimated searches | FedEx Share of Search | FedEx rank | Platinum Freight estimated searches | Platinum Freight Share of Search | Platinum Freight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 17.1% | 3 | 20 | 0.04% | 8 | | Nov 2025 | 8.6K | 15.8% | 3 | 10 | 0.02% | 8 | | Dec 2025 | 8.7K | 16.2% | 3 | 20 | 0.04% | 8 | | Jan 2026 | 7.2K | 14.8% | 3 | 30 | 0.06% | 7 | | Feb 2026 | 7.2K | 14.8% | 3 | 30 | 0.06% | 7 | | Mar 2026 | 8.6K | 15.9% | 3 | 10 | 0.02% | 8 | | Apr 2026 | 8.6K | 18.1% | 3 | 10 | 0.02% | 8 | | May 2026 | 8.6K | 18.2% | 3 | 20 | 0.04% | 8 | | Jun 2026 | 8.7K | 17.9% | 3 | 10 | 0.02% | 8 | | Jul 2026 | 8.7K | 18.4% | 3 | 30 | 0.06% | 7 | | Aug 2026 | 8.6K | 18.2% | 3 | 20 | 0.04% | 8 | | Sep 2026 | 8.7K | 18.2% | 3 | 20 | 0.04% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using FedEx’s and Platinum Freight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FedEx**: Measured on the search terms “fedex”, “fedex courier”, “fedex international”, “fedex office”, “fedex pak”, “fedex pickup”, “fedex quote” and “tnt fedex”, summed into one figure. - **Platinum Freight**: Measured on the search term “platinum freight”. - [FedEx profile](/demand/nz/brands/fedex) - [Platinum Freight profile](/demand/nz/brands/platinum-freight) - [All customs brokers in New Zealand](/demand/nz/categories/nz-customs-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FedEx or Platinum Freight more popular in search? In September 2026, FedEx had more branded searches than Platinum Freight among customs brokers in New Zealand. FedEx had about 8,670 branded searches, while Platinum Freight had 20. FedEx made up 18.2% of all customs broker searches we track, and Platinum Freight accounted for 0.04%. ## Cite this page Brandwave. "FedEx vs Platinum Freight: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fedex-vs-platinum-freight This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fedex-vs-platinum-freight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.