--- title: "Federation vs Supreme: Which is searched more in New Zealand?" description: "Is Federation or Supreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/federation-vs-supreme" publisher: "Brandwave" --- # Federation vs Supreme: Which is searched more in New Zealand? Is Federation or Supreme more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Federation and Supreme - **Competitive set**: Streetwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Federation Share of Search**: 2% - **Supreme Share of Search**: 2% ## Is Federation or Supreme more popular in search? - In September 2026, Federation and Supreme were level in searches among streetwear brands in New Zealand, with an estimated 1.9K branded searches each, at 2% of the total each. - The lead changed hands 4 times in the 12 months ending September 2026: Supreme took it in January 2026, Federation took it in February 2026, Supreme took it in March 2026, Federation took it in September 2026. - Across the 12 months ending September 2026, Federation’s share of searches among streetwear brands in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands in New Zealand moved from 0.82% to 2%, and its estimated monthly branded searches moved from 840 to 1.9K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Federation was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supreme did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | I Love Ugly | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Huffer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt WIP | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | AS Colour | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Federation | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stüssy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Supreme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Champion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kith | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in New Zealand?": 1. Huffer, 2. I Love Ugly, 3. AS Colour, 4. Carhartt WIP - Asked ChatGPT "What are the best streetwear brands in New Zealand?": 1. I Love Ugly, 2. Huffer, 3. Federation, 4. AS Colour - Asked ChatGPT "What's the best streetwear brand in New Zealand for everyday wear?": 1. I Love Ugly, 2. Huffer, 3. Federation, 4. AS Colour - Searched Google, AI Overview "streetwear brands nz": 1. Huffer, 2. Carhartt WIP - Searched Google, AI Overview "streetwear clothing brands": 1. Carhartt WIP, 2. Stüssy Not named in any answer: Supreme, Champion and Kith. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand streetwear brands in September 2026? - In September 2026, Federation overtook Supreme to rank 6th among streetwear brands in New Zealand, with 2% of the searches. - Estimated monthly branded searches for Supreme in New Zealand rose 120.2% over 12 measured months, from 840 to 1.9K in September 2026. ## Month by month | Month | Federation estimated searches | Federation Share of Search | Federation rank | Supreme estimated searches | Supreme Share of Search | Supreme rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.9% | 6 | 840 | 0.82% | 8 | | Nov 2025 | 1.6K | 0.94% | 6 | 1K | 0.6% | 7 | | Dec 2025 | 1.6K | 1.2% | 6 | 1K | 0.76% | 7 | | Jan 2026 | 1.3K | 1.5% | 7 | 1.3K | 1.5% | 6 | | Feb 2026 | 1.3K | 1.6% | 6 | 1.2K | 1.4% | 7 | | Mar 2026 | 1.6K | 1.5% | 7 | 1.6K | 1.5% | 6 | | Apr 2026 | 1.6K | 1.4% | 7 | 2.6K | 2.4% | 6 | | May 2026 | 1.6K | 1.3% | 7 | 2.5K | 2.1% | 6 | | Jun 2026 | 1.6K | 1.3% | 7 | 2.6K | 2.1% | 6 | | Jul 2026 | 1.6K | 1.5% | 7 | 1.9K | 1.8% | 6 | | Aug 2026 | 1.9K | 1.5% | 7 | 1.9K | 1.5% | 6 | | Sep 2026 | 1.9K | 2% | 6 | 1.9K | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Federation’s and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Federation**: Measured on the search term “federation”. - **Supreme**: Measured on the search terms “supreme cap”, “supreme clothing”, “supreme clothing hat”, “supreme clothing jacket”, “supreme clothing underwear”, “supreme hoodie”, “supreme hoodie sale”, “supreme tee” and “supreme tee shirts”, summed into one figure. - [Federation profile](/demand/nz/brands/federation) - [Supreme profile](/demand/nz/brands/supreme) - [All streetwear brands in New Zealand](/demand/nz/categories/nz-streetwear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Federation or Supreme more popular in search? In September 2026, Federation and Supreme were level in searches among streetwear brands in New Zealand, with an estimated 1.9K branded searches each, at 2% of the total each. ## Cite this page Brandwave. "Federation vs Supreme: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/federation-vs-supreme This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/federation-vs-supreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.