--- title: "Fearon Hay vs Woods Bagot: Which is searched more in New Zealand?" description: "Is Fearon Hay or Woods Bagot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fearon-hay-vs-woods-bagot" publisher: "Brandwave" --- # Fearon Hay vs Woods Bagot: Which is searched more in New Zealand? Is Fearon Hay or Woods Bagot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fearon Hay and Woods Bagot - **Competitive set**: Architecture firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fearon Hay Share of Search**: 13.1% - **Woods Bagot Share of Search**: 3.3% ## Is Fearon Hay or Woods Bagot more popular in search? - In September 2026, Fearon Hay had more branded searches than Woods Bagot among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Woods Bagot had 260. Fearon Hay made up 13.1% of all architecture firm searches we track, and Woods Bagot accounted for 3.3%. - Fearon Hay was ahead of Woods Bagot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fearon Hay’s share of searches among architecture firms in New Zealand moved from 13.7% to 13.1%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Woods Bagot’s share of searches among architecture firms in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches held steady at 260. ## Top architecture firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fearon Hay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Woods Bagot did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Warren and Mahoney | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Jasmax | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Fearon Hay | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Cheshire Architects | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Architectus | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Stevens Lawson | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Studio Pacific Architecture | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Athfield Architects | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Woods Bagot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about architecture firms - Asked ChatGPT "Which architecture firm should I hire in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best architecture firms in New Zealand?": 1. Fearon Hay, 2. Warren and Mahoney, 3. Jasmax, 4. Architectus, 5. Stevens Lawson, 6. Cheshire Architects, 7. Studio Pacific Architecture - Asked ChatGPT "What's the best architecture firm in New Zealand for a building project?": 1. Warren and Mahoney, 2. Jasmax, 3. Architectus, 4. Fearon Hay, 5. Cheshire Architects - Searched Google, AI Overview "architecture firms nz": 1. Warren and Mahoney, 2. Cheshire Architects, 3. Jasmax, 4. Studio Pacific Architecture Not named in any answer: Athfield Architects and Woods Bagot. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand architecture firms in September 2026? - In September 2026, Woods Bagot gained share of searches among architecture firms in New Zealand, from 2.6% to 3.3%. - In September 2026, Fearon Hay lost share of searches among architecture firms in New Zealand, from 15% to 13.1%. ## Month by month | Month | Fearon Hay estimated searches | Fearon Hay Share of Search | Fearon Hay rank | Woods Bagot estimated searches | Woods Bagot Share of Search | Woods Bagot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 13.7% | 2 | 260 | 3.4% | 9 | | Nov 2025 | 1.3K | 17.6% | 2 | 210 | 2.9% | 9 | | Dec 2025 | 910 | 15.9% | 2 | 210 | 3.7% | 8 | | Jan 2026 | 850 | 13.5% | 2 | 170 | 2.7% | 9 | | Feb 2026 | 800 | 10.3% | 4 | 210 | 2.7% | 9 | | Mar 2026 | 1K | 12.4% | 3 | 260 | 3.1% | 9 | | Apr 2026 | 1.1K | 15.2% | 2 | 210 | 2.9% | 9 | | May 2026 | 1K | 12.8% | 3 | 260 | 3.2% | 9 | | Jun 2026 | 1K | 12.9% | 2 | 320 | 4% | 8 | | Jul 2026 | 910 | 10.9% | 4 | 260 | 3.1% | 9 | | Aug 2026 | 1.2K | 15% | 2 | 210 | 2.6% | 9 | | Sep 2026 | 1K | 13.1% | 2 | 260 | 3.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fearon Hay’s and Woods Bagot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fearon Hay**: Measured on the search terms “fearon hay” and “fearon hay architects”, summed into one figure. - **Woods Bagot**: Measured on the search terms “woods bagot” and “woodsbagot”, summed into one figure. - [Fearon Hay profile](/demand/nz/brands/fearon-hay) - [Woods Bagot profile](/demand/nz/brands/woods-bagot) - [All architecture firms in New Zealand](/demand/nz/categories/nz-architecture-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fearon Hay or Woods Bagot more popular in search? In September 2026, Fearon Hay had more branded searches than Woods Bagot among architecture firms in New Zealand. Fearon Hay had about 1,040 branded searches, while Woods Bagot had 260. Fearon Hay made up 13.1% of all architecture firm searches we track, and Woods Bagot accounted for 3.3%. ## Cite this page Brandwave. "Fearon Hay vs Woods Bagot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fearon-hay-vs-woods-bagot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fearon-hay-vs-woods-bagot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.