--- title: "Favour The Brave vs Idyllic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Favour The Brave or Idyllic? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/favour-the-brave-vs-idyllic" publisher: "Brandwave" --- # Favour The Brave vs Idyllic: Which is more popular by branded search in New Zealand? Which is more popular in search, Favour The Brave or Idyllic? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Favour The Brave and Idyllic - **Competitive set**: New Plymouth brand design studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Favour The Brave Share of Search**: 3.7% - **Idyllic Share of Search**: 51.9% ## Which is more popular in search, Favour The Brave or Idyllic? - In August 2026, Idyllic had more branded searches than Favour The Brave among new plymouth brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Favour The Brave’s 10, and held a 51.9% Share of Search versus Favour The Brave’s 3.7%. - Idyllic was ahead of Favour The Brave in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Favour The Brave’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 10.7% to 3.7%, and its estimated monthly branded searches moved from 30 to 10. - Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth brand design studios in New Zealand moved from 42.9% to 51.9%, and its estimated monthly branded searches moved from 120 to 140. ## How did search popularity change for New Zealand new plymouth brand design studios in August 2026? - In August 2026, The Creatives overtook Favour The Brave to rank 3rd among new plymouth brand design studios in New Zealand, at 7.4%. - In August 2026, Idyllic gained estimated Share of Search among new plymouth brand design studios in New Zealand, from 41.4% to 51.9%. - In August 2026, Favour The Brave lost estimated Share of Search among new plymouth brand design studios in New Zealand, from 6.9% to 3.7%. ## Month by month | Month | Favour The Brave estimated searches | Favour The Brave Share of Search | Favour The Brave rank | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 10.7% | 3 | 120 | 42.9% | 1 | | Nov 2025 | 30 | 8.6% | 3 | 170 | 48.6% | 1 | | Dec 2025 | 30 | 13% | 3 | 90 | 39.1% | 1 | | Jan 2026 | 20 | 8.3% | 3 | 80 | 33.3% | 2 | | Feb 2026 | 30 | 12% | 3 | 90 | 36% | 2 | | Mar 2026 | 40 | 14.3% | 3 | 130 | 46.4% | 1 | | Apr 2026 | 90 | 21.4% | 2 | 190 | 45.2% | 1 | | May 2026 | 30 | 8.8% | 3 | 130 | 38.2% | 2 | | Jun 2026 | 40 | 11.8% | 3 | 120 | 35.3% | 2 | | Jul 2026 | 20 | 6.9% | 3 | 120 | 41.4% | 1 | | Aug 2026 | 10 | 3.7% | 5 | 140 | 51.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Favour The Brave’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Favour The Brave**: Measured on the search terms “favour the brave” and “favourthebrave”, summed into one figure. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design”, “idyllic marketing”, “idyllic new plymouth” and “idyllic nz”, summed into one figure. - [Favour The Brave profile](/demand/nz/brands/favour-the-brave) - [Idyllic profile](/demand/nz/brands/idyllic) - [All new plymouth brand design studios in New Zealand](/demand/nz/categories/nz-new-plymouth-brand-design-studios): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Favour The Brave or Idyllic? In August 2026, Idyllic had more branded searches than Favour The Brave among new plymouth brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Favour The Brave’s 10, and held a 51.9% Share of Search versus Favour The Brave’s 3.7%. ## Cite this page Brandwave. "Favour The Brave vs Idyllic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/favour-the-brave-vs-idyllic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/favour-the-brave-vs-idyllic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.