--- title: "Fathom vs Fireflies.ai: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fathom or Fireflies.ai? Compare estimated monthly branded-search demand and Share of Search inside the Meeting transcription tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fathom-vs-fireflies-ai" publisher: "Brandwave" --- # Fathom vs Fireflies.ai: Which is more popular by branded search in New Zealand? Which is more popular in search, Fathom or Fireflies.ai? Compare estimated monthly branded-search demand and Share of Search inside the Meeting transcription tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fathom and Fireflies.ai - **Competitive set**: Meeting transcription tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fathom Share of Search**: 7.2% - **Fireflies.ai Share of Search**: 12.7% ## Which is more popular in search, Fathom or Fireflies.ai? - In August 2026, Fireflies.ai had more branded searches than Fathom among meeting transcription tools in New Zealand. Fireflies.ai was estimated to have 650 branded searches compared to Fathom’s 370, and held a 12.7% Share of Search versus Fathom’s 7.2%. - Fireflies.ai was ahead of Fathom in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand moved from 6.1% to 7.2%, and its estimated monthly branded searches moved from 360 to 370. - Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 800 to 650. ## How did search popularity change for New Zealand meeting transcription tools in August 2026? - In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%. - In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%. ## Month by month | Month | Fathom estimated searches | Fathom Share of Search | Fathom rank | Fireflies.ai estimated searches | Fireflies.ai Share of Search | Fireflies.ai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 6.1% | 3 | 800 | 13.6% | 2 | | Nov 2025 | 410 | 8.2% | 3 | 680 | 13.6% | 2 | | Dec 2025 | 250 | 7.6% | 3 | 430 | 13% | 2 | | Jan 2026 | 280 | 8% | 3 | 540 | 15.3% | 2 | | Feb 2026 | 370 | 6% | 3 | 790 | 12.9% | 2 | | Mar 2026 | 490 | 6.4% | 3 | 1K | 13% | 2 | | Apr 2026 | 430 | 7% | 3 | 680 | 11% | 2 | | May 2026 | 470 | 7.1% | 3 | 770 | 11.7% | 2 | | Jun 2026 | 500 | 9.3% | 3 | 560 | 10.4% | 2 | | Jul 2026 | 450 | 10.4% | 3 | 520 | 12% | 2 | | Aug 2026 | 370 | 7.2% | 3 | 650 | 12.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fathom’s and Fireflies.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fathom**: Measured on the search terms “fathom ai”, “fathom ai notes”, “fathom ai notetaker”, “fathom meeting notes” and “fathom notetaker”, summed into one figure. - **Fireflies.ai**: Measured on the search terms “fireflies ai”, “fireflies ai meeting notes”, “fireflies ai notetaker”, “fireflies ai transcription” and “firefliesai”, summed into one figure. - [Fathom profile](/demand/nz/brands/fathom) - [Fireflies.ai profile](/demand/nz/brands/fireflies-ai) - [All meeting transcription tools in New Zealand](/demand/nz/categories/nz-meeting-transcription-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fathom or Fireflies.ai? In August 2026, Fireflies.ai had more branded searches than Fathom among meeting transcription tools in New Zealand. Fireflies.ai was estimated to have 650 branded searches compared to Fathom’s 370, and held a 12.7% Share of Search versus Fathom’s 7.2%. ## Cite this page Brandwave. "Fathom vs Fireflies.ai: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fathom-vs-fireflies-ai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fathom-vs-fireflies-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.