--- title: "Father Rabbit vs IKEA: Which is searched more in New Zealand?" description: "Is Father Rabbit or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/father-rabbit-vs-ikea" publisher: "Brandwave" --- # Father Rabbit vs IKEA: Which is searched more in New Zealand? Is Father Rabbit or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Father Rabbit and IKEA - **Competitive set**: homeware retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Father Rabbit Share of Search**: 0.14% - **IKEA Share of Search**: 6.2% ## Is Father Rabbit or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Father Rabbit among homeware retailers in New Zealand. IKEA had about 128,000 branded searches, while Father Rabbit had 2,900. IKEA made up 6.2% of all homeware retailer searches we track, and Father Rabbit accounted for 0.14%. - IKEA was ahead of Father Rabbit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Father Rabbit’s share of searches among homeware retailers in New Zealand moved from 0.16% to 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, IKEA’s share of searches among homeware retailers in New Zealand moved from 2.2% to 6.2%, and its estimated monthly branded searches moved from 48.7K to 128K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Father Rabbit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IKEA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Father Rabbit | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kmart NZ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Città | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | A&C Homestore | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | The Warehouse | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Farmers | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Which homeware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. Kmart NZ, 3. Città, 4. Farmers, 5. The Warehouse - Asked ChatGPT "What are the best homeware retailers in New Zealand?": 1. Città, 2. Father Rabbit, 3. Briscoes Homeware, 4. A&C Homestore, 5. The Homestore, 6. The Warehouse - Asked ChatGPT "What's the best homeware retailer in New Zealand for everyday home items?": 1. Kmart NZ, 2. The Warehouse, 3. Briscoes Homeware - Searched Google, AI Overview "homeware stores nz": 1. Father Rabbit, 2. A&C Homestore, 3. Città, 4. The Homestore - Searched Google, AI Overview "homeware shop nz": 1. Father Rabbit, 2. A&C Homestore, 3. The Homestore Not named in any answer: Spotlight and IKEA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand homeware retailers in September 2026? - In September 2026, IKEA lost share of searches among homeware retailers in New Zealand, from 7.5% to 6.2%. - Estimated monthly branded searches for Father Rabbit in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Father Rabbit estimated searches | Father Rabbit Share of Search | Father Rabbit rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.16% | 7 | 48.7K | 2.2% | 5 | | Nov 2025 | 5.4K | 0.2% | 7 | 106K | 3.9% | 5 | | Dec 2025 | 8.1K | 0.23% | 7 | 579K | 16.4% | 3 | | Jan 2026 | 3.6K | 0.14% | 7 | 266K | 10.4% | 4 | | Feb 2026 | 2.9K | 0.14% | 7 | 182K | 8.9% | 4 | | Mar 2026 | 2.9K | 0.13% | 7 | 152K | 7% | 4 | | Apr 2026 | 2.9K | 0.12% | 7 | 154K | 6.4% | 5 | | May 2026 | 2.9K | 0.13% | 7 | 163K | 7.5% | 5 | | Jun 2026 | 2.4K | 0.11% | 7 | 165K | 7.8% | 5 | | Jul 2026 | 2.4K | 0.11% | 7 | 195K | 8.8% | 4 | | Aug 2026 | 2.9K | 0.14% | 7 | 158K | 7.5% | 5 | | Sep 2026 | 2.9K | 0.14% | 7 | 128K | 6.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Father Rabbit’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Father Rabbit**: Measured on the search term “father rabbit”. - **IKEA**: Measured on the search terms “Ikea”, “ikea barstools”, “ikea bedding”, “ikea bedside table”, “ikea billy bookcases”, “ikea carpets”, “ikea couch”, “ikea curtains”, “ikea desk”, “ikea dining chairs”, “ikea dining table”, “ikea floor lamps”, “ikea home decor”, “ikea homeware”, “ikea kitchen”, “ikea lamps”, “ikea open” and “ikea wardrobes”, summed into one figure. - [Father Rabbit profile](/demand/nz/brands/father-rabbit) - [IKEA profile](/demand/nz/brands/ikea) - [All homeware retailers in New Zealand](/demand/nz/categories/nz-homeware-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Father Rabbit or IKEA more popular in search? In September 2026, IKEA had more branded searches than Father Rabbit among homeware retailers in New Zealand. IKEA had about 128,000 branded searches, while Father Rabbit had 2,900. IKEA made up 6.2% of all homeware retailer searches we track, and Father Rabbit accounted for 0.14%. ## Cite this page Brandwave. "Father Rabbit vs IKEA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/father-rabbit-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/father-rabbit-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.