--- title: "Farmlands vs Fonterra: Which is more popular in New Zealand?" description: "Is Farmlands or Fonterra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farmlands-vs-fonterra" publisher: "Brandwave" --- # Farmlands vs Fonterra: Which is more popular in New Zealand? Is Farmlands or Fonterra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmlands and Fonterra - **Competitive set**: Agricultural co-operatives - **Market**: New Zealand - **Month measured**: Oct 2026 - **Farmlands Share of Search**: 55.3% - **Fonterra Share of Search**: 29.8% ## Is Farmlands or Fonterra more popular in search? - In October 2026, Farmlands had more branded searches than Fonterra among agricultural co-operatives in New Zealand. Farmlands had about 35,400 branded searches, while Fonterra had 19,100. Farmlands made up 55.3% of all agricultural co-operative searches we track, and Fonterra accounted for 29.8%. - Farmlands was ahead of Fonterra in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Farmlands’ share of searches among agricultural co-operatives in New Zealand moved from 52.2% to 55.3%, and its estimated monthly branded searches moved from 35.1K to 35.4K. - Across the 12 months ending October 2026, Fonterra’s share of searches among agricultural co-operatives in New Zealand moved from 34.2% to 29.8%, and its estimated monthly branded searches moved from 23K to 19.1K. ## Top agricultural co-operatives in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Farmlands and Fonterra showed up in all five answers. Fonterra was listed before Farmlands in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensdown | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fonterra | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Farmlands | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ballance Agri-Nutrients | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Silver Fern Farms | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Alliance Group | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Tatua Co-operative Dairy Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about agricultural co-operatives - Asked ChatGPT "Which agricultural co-operative should I use in New Zealand?": 1. Farmlands, 2. Ravensdown, 3. Ballance Agri-Nutrients, 4. Fonterra, 5. Silver Fern Farms - Asked ChatGPT "What are the best agricultural co-operatives in New Zealand?": 1. Fonterra, 2. Ravensdown, 3. Ballance Agri-Nutrients, 4. Farmlands, 5. LIC, 6. Silver Fern Farms, 7. Alliance Group, 8. Tatua Co-operative Dairy Company - Asked ChatGPT "What's the best agricultural co-operative in New Zealand for a farm?": 1. Farmlands, 2. Ravensdown, 3. Ballance Agri-Nutrients, 4. Fonterra, 5. Silver Fern Farms - Searched Google, AI Overview "agricultural co-operatives nz": 1. Fonterra, 2. Ballance Agri-Nutrients, 3. Ravensdown, 4. Farmlands, 5. Alliance Group, 6. Silver Fern Farms, 7. LIC, 8. Tatua Co-operative Dairy Company - Searched Google, AI Overview "farmer co-op nz": 1. Fonterra, 2. Silver Fern Farms, 3. Ravensdown, 4. Ballance Agri-Nutrients, 5. Farmlands Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand agricultural co-operatives in October 2026? - Farmlands’ share of searches among agricultural co-operatives in New Zealand has lost ground for 3 months in a row, from 57.6% to 55.3% in October 2026. - Estimated monthly branded searches for Fonterra in New Zealand fell 16.9% over 12 measured months, from 23K to 19.1K in October 2026. ## How has branded search for Farmlands and Fonterra changed in New Zealand over the last 12 months? | Month | Farmlands estimated searches | Farmlands Share of Search | Farmlands rank | Fonterra estimated searches | Fonterra Share of Search | Fonterra rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 35.1K | 52.2% | 1 | 23K | 34.2% | 2 | | Dec 2025 | 35.2K | 58.6% | 1 | 19K | 31.5% | 2 | | Jan 2026 | 35.2K | 61.7% | 1 | 16.2K | 28.4% | 2 | | Feb 2026 | 29K | 53.2% | 1 | 18.9K | 34.7% | 2 | | Mar 2026 | 35.7K | 52.6% | 1 | 22.9K | 33.8% | 2 | | Apr 2026 | 35.4K | 58.3% | 1 | 18.5K | 30.5% | 2 | | May 2026 | 35.3K | 57.7% | 1 | 18.8K | 30.7% | 2 | | Jun 2026 | 42.8K | 61.9% | 1 | 19.2K | 27.7% | 2 | | Jul 2026 | 35.5K | 57.6% | 1 | 19.4K | 31.6% | 2 | | Aug 2026 | 35.3K | 57% | 1 | 17.1K | 27.6% | 2 | | Sep 2026 | 35.3K | 55.4% | 1 | 19.1K | 30% | 2 | | Oct 2026 | 35.4K | 55.3% | 1 | 19.1K | 29.8% | 2 | ## How are Farmlands’ and Fonterra’s branded searches counted? Brandwave collects information about searches that people make online using Farmlands’ and Fonterra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmlands**: Measured on the search terms “farmlands”, “farmlands chicken food”, “farmlands dog food”, “farmlands fuel”, “farmlands fuel partners”, “farmlands gumboots”, “farmlands netting”, “farmlands partners”, “farmlands rat bait”, “farmlands te puna”, “farmlands waterloo road”, “fence battens farmlands”, “sheep netting farmlands” and “wood shavings farmlands”, summed into one figure. - **Fonterra**: Measured on the search terms “fonterra”, “fonterra cambridge”, “fonterra canpac”, “fonterra cheese”, “fonterra co-op”, “fonterra company”, “fonterra dairy”, “fonterra milk”, “fonterra milky way”, “fonterra sites”, “fonterra te rapa”, “fonterra whareroa”, “miles hurrell fonterra”, “my fonterra”, “my fonterra milkyway” and “peter mcbride fonterra”, summed into one figure. - [Farmlands profile](/demand/nz/brands/farmlands) - [Fonterra profile](/demand/nz/brands/fonterra) - [All agricultural co-operatives in New Zealand](/demand/nz/categories/nz-agricultural-cooperatives): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farmlands or Fonterra more popular in search? In October 2026, Farmlands had more branded searches than Fonterra among agricultural co-operatives in New Zealand. Farmlands had about 35,400 branded searches, while Fonterra had 19,100. Farmlands made up 55.3% of all agricultural co-operative searches we track, and Fonterra accounted for 29.8%. ## Cite this page Brandwave. "Farmlands vs Fonterra: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmlands-vs-fonterra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmlands-vs-fonterra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.