--- title: "Farmers vs Mighty Ape: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Farmers or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farmers-vs-mighty-ape" publisher: "Brandwave" --- # Farmers vs Mighty Ape: Which is more popular by branded search in New Zealand? Which is more popular in search, Farmers or Mighty Ape? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmers and Mighty Ape - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Farmers Share of Search**: 25.2% - **Mighty Ape Share of Search**: 6% ## Which is more popular in search, Farmers or Mighty Ape? - In August 2026, Farmers had more branded searches than Mighty Ape among toy retailers in New Zealand. Farmers was estimated to have 588K branded searches compared to Mighty Ape’s 140K, and held a 25.2% Share of Search versus Mighty Ape’s 6%. - Farmers was ahead of Mighty Ape in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Farmers’ estimated Share of Search among toy retailers in New Zealand moved from 21.6% to 25.2%, and its estimated monthly branded searches moved from 567K to 588K. - Across the 11 months ending August 2026, Mighty Ape’s estimated Share of Search among toy retailers in New Zealand moved from 6.5% to 6%, and its estimated monthly branded searches moved from 171K to 140K. ## How did search popularity change for New Zealand toy retailers in August 2026? - In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%. - Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026. ## Month by month | Month | Farmers estimated searches | Farmers Share of Search | Farmers rank | Mighty Ape estimated searches | Mighty Ape Share of Search | Mighty Ape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 567K | 21.6% | 2 | 171K | 6.5% | 4 | | Nov 2025 | 715K | 22.3% | 2 | 264K | 8.2% | 4 | | Dec 2025 | 754K | 21.1% | 2 | 310K | 8.7% | 4 | | Jan 2026 | 437K | 17.2% | 3 | 171K | 6.8% | 4 | | Feb 2026 | 435K | 19.7% | 3 | 141K | 6.4% | 4 | | Mar 2026 | 503K | 20.9% | 2 | 140K | 5.8% | 4 | | Apr 2026 | 533K | 21.1% | 2 | 140K | 5.5% | 4 | | May 2026 | 616K | 25.5% | 2 | 140K | 5.8% | 4 | | Jun 2026 | 503K | 22.4% | 2 | 140K | 6.3% | 4 | | Jul 2026 | 506K | 22.5% | 2 | 140K | 6.2% | 4 | | Aug 2026 | 588K | 25.2% | 2 | 140K | 6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Farmers’ and Mighty Ape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmers**: Measured on the search terms “calvin klein underwear farmers”, “Farmers”, “farmers bedding”, “farmers bonds underwear”, “farmers calvin klein”, “farmers calvin klein underwear”, “farmers clothing”, “farmers co nz”, “farmers fayreform bras”, “farmers finance”, “farmers home decor”, “farmers homeware”, “farmers near me”, “farmers nz”, “farmers online”, “farmers store”, “farmers toy store”, “farmers toys” and “fayreform bras farmers”, summed into one figure. - **Mighty Ape**: Measured on the search terms “contact mighty ape”, “Mighty Ape”, “mighty ape address”, “mighty ape after pay”, “mighty ape app”, “mighty ape au”, “mighty ape auckland”, “mighty ape books”, “mighty ape christchurch”, “mighty ape co nz”, “mighty ape contact”, “mighty ape games”, “mighty ape hours”, “mighty ape jellycat”, “mighty ape lego”, “mighty ape mobile”, “mighty ape near me”, “mighty ape new zealand”, “mighty ape nz”, “mighty ape nz store”, “mighty ape online”, “mighty ape online shopping”, “mighty ape opening hours”, “mighty ape phones”, “mighty ape pokemon”, “mighty ape ps5”, “mighty ape sale”, “mighty ape shop”, “mighty ape silverdale”, “mighty ape store”, “mighty ape stores”, “mighty ape toys”, “mighty ape wellington”, “mightyapenz”, “ps5 mighty ape” and “the mighty ape”, summed into one figure. - [Farmers profile](/demand/nz/brands/farmers) - [Mighty Ape profile](/demand/nz/brands/mighty-ape) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Farmers or Mighty Ape? In August 2026, Farmers had more branded searches than Mighty Ape among toy retailers in New Zealand. Farmers was estimated to have 588K branded searches compared to Mighty Ape’s 140K, and held a 25.2% Share of Search versus Mighty Ape’s 6%. ## Cite this page Brandwave. "Farmers vs Mighty Ape: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmers-vs-mighty-ape This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmers-vs-mighty-ape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.