--- title: "Farmers vs Kidzstuffonline: Which is searched more in New Zealand?" description: "Is Farmers or Kidzstuffonline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farmers-vs-kidzstuffonline" publisher: "Brandwave" --- # Farmers vs Kidzstuffonline: Which is searched more in New Zealand? Is Farmers or Kidzstuffonline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmers and Kidzstuffonline - **Competitive set**: Toy retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Farmers Share of Search**: 0.1% - **Kidzstuffonline Share of Search**: 0.05% ## Is Farmers or Kidzstuffonline more popular in search? - In September 2026, Farmers had more branded searches than Kidzstuffonline among toy retailers in New Zealand. Farmers had about 1,600 branded searches, while Kidzstuffonline had 760. Farmers made up 0.1% of all toy retailer searches we track, and Kidzstuffonline accounted for 0.05%. - Farmers was ahead of Kidzstuffonline in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Farmers’ share of searches among toy retailers in New Zealand held steady at 0.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Kidzstuffonline’s share of searches among toy retailers in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 480 to 760. ## Top toy retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Farmers appeared in all three answers. Kidzstuffonline was mentioned in two out of three: in two of the three ChatGPT answers. Farmers was listed before Kidzstuffonline in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Toyworld | 1st | 3 of 3 | 3 of 3 | | The Warehouse | 2nd | 3 of 3 | 3 of 3 | | Kmart NZ | 3rd | 2 of 3 | 2 of 3 | | Farmers | 4th | 3 of 3 | 3 of 3 | | Kidzstuffonline | 5th | 2 of 3 | 2 of 3 | | Mighty Ape | 6th | 1 of 3 | 1 of 3 | | Pop Mart | Not ranked | 0 of 3 | 0 of 3 | | Animal Kingdoms | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about toy retailers - Asked ChatGPT "Which toy retailer should I shop at in New Zealand?": 1. Kmart NZ, 2. The Warehouse, 3. Toyworld, 4. Farmers, 5. Mighty Ape - Asked ChatGPT "What are the best toy retailers in New Zealand?": 1. Toyworld, 2. The Warehouse, 3. Farmers, 4. Kmart NZ, 5. Kidzstuffonline - Asked ChatGPT "What's the best toy retailer in New Zealand for kids gifts?": 1. Toyworld, 2. The Warehouse, 3. Kidzstuffonline, 4. Farmers Not named in any answer: Pop Mart and Animal Kingdoms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy retailers in September 2026? - Estimated monthly branded searches for Kidzstuffonline in New Zealand rose 58.3% over 12 measured months, from 480 to 760 in September 2026. - Estimated monthly branded searches for Farmers in New Zealand fell 16.2% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Farmers estimated searches | Farmers Share of Search | Farmers rank | Kidzstuffonline estimated searches | Kidzstuffonline Share of Search | Kidzstuffonline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.1% | 7 | 480 | 0.03% | 8 | | Nov 2025 | 3.6K | 0.16% | 6 | 530 | 0.02% | 8 | | Dec 2025 | 4.4K | 0.18% | 6 | 690 | 0.03% | 8 | | Jan 2026 | 1.3K | 0.07% | 7 | 410 | 0.02% | 8 | | Feb 2026 | 1K | 0.06% | 7 | 410 | 0.03% | 8 | | Mar 2026 | 1.3K | 0.08% | 7 | 560 | 0.03% | 8 | | Apr 2026 | 1.3K | 0.07% | 7 | 740 | 0.04% | 8 | | May 2026 | 1.6K | 0.1% | 7 | 600 | 0.04% | 8 | | Jun 2026 | 1.3K | 0.08% | 7 | 800 | 0.05% | 8 | | Jul 2026 | 1.6K | 0.1% | 7 | 740 | 0.05% | 8 | | Aug 2026 | 1.6K | 0.1% | 7 | 740 | 0.05% | 8 | | Sep 2026 | 1.6K | 0.1% | 7 | 760 | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Farmers’ and Kidzstuffonline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmers**: Measured on the search terms “farmers toy store” and “farmers toys”, summed into one figure. - **Kidzstuffonline**: Measured on the search terms “kidz stuff online” and “kidzstuffonline”, summed into one figure. - [Farmers profile](/demand/nz/brands/farmers) - [Kidzstuffonline profile](/demand/nz/brands/kidzstuffonline) - [All toy retailers in New Zealand](/demand/nz/categories/nz-toy-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farmers or Kidzstuffonline more popular in search? In September 2026, Farmers had more branded searches than Kidzstuffonline among toy retailers in New Zealand. Farmers had about 1,600 branded searches, while Kidzstuffonline had 760. Farmers made up 0.1% of all toy retailer searches we track, and Kidzstuffonline accounted for 0.05%. ## Cite this page Brandwave. "Farmers vs Kidzstuffonline: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmers-vs-kidzstuffonline This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmers-vs-kidzstuffonline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.