--- title: "Farmers Mastercard vs Q Mastercard: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Farmers Mastercard or Q Mastercard? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farmers-mastercard-vs-q-mastercard" publisher: "Brandwave" --- # Farmers Mastercard vs Q Mastercard: Which is more popular by branded search in New Zealand? Which is more popular in search, Farmers Mastercard or Q Mastercard? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmers Mastercard and Q Mastercard - **Competitive set**: Credit card providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Farmers Mastercard Share of Search**: 2.2% - **Q Mastercard Share of Search**: 14.3% ## Which is more popular in search, Farmers Mastercard or Q Mastercard? - In August 2026, Q Mastercard had more branded searches than Farmers Mastercard among credit card providers in New Zealand. Q Mastercard was estimated to have 22.2K branded searches compared to Farmers Mastercard’s 3.4K, and held a 14.3% Share of Search versus Farmers Mastercard’s 2.2%. - Q Mastercard was ahead of Farmers Mastercard in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Farmers Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3.3K to 3.4K. - Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 16.2% to 14.3%, and its estimated monthly branded searches moved from 27.2K to 22.2K. ## How did search popularity change for New Zealand credit card providers in August 2026? - Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026. ## Month by month | Month | Farmers Mastercard estimated searches | Farmers Mastercard Share of Search | Farmers Mastercard rank | Q Mastercard estimated searches | Q Mastercard Share of Search | Q Mastercard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 2% | 5 | 27.2K | 16.2% | 4 | | Nov 2025 | 4.1K | 2.4% | 5 | 29.3K | 16.9% | 4 | | Dec 2025 | 3.6K | 1.6% | 5 | 24.4K | 11% | 4 | | Jan 2026 | 3.8K | 2.1% | 5 | 27.4K | 15% | 4 | | Feb 2026 | 3K | 2.1% | 5 | 24.5K | 16.8% | 4 | | Mar 2026 | 3.3K | 2% | 5 | 24.4K | 14.7% | 4 | | Apr 2026 | 3.3K | 2.3% | 5 | 24.1K | 16.5% | 4 | | May 2026 | 3.6K | 2.4% | 5 | 24K | 15.7% | 4 | | Jun 2026 | 3.9K | 2.5% | 5 | 27K | 17.7% | 4 | | Jul 2026 | 3.4K | 2.2% | 5 | 22.2K | 14.4% | 4 | | Aug 2026 | 3.4K | 2.2% | 5 | 22.2K | 14.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Farmers Mastercard’s and Q Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmers Mastercard**: Measured on the search terms “farmers card”, “farmers mastercard”, “farmers mastercard contact”, “farmers mastercard nz”, “farmersmastercard” and “farmersmastercard co nz”, summed into one figure. - **Q Mastercard**: Measured on the search terms “apply for q mastercard”, “contact q mastercard”, “q card”, “q mastercard”, “q mastercard application”, “q mastercard apply”, “q mastercard card”, “q mastercard contact”, “q mastercard deals”, “q mastercard interest free”, “q mastercard interest rate”, “q mastercard near me”, “q mastercard new zealand”, “q mastercard nz”, “q mastercard online”, “q mastercard payments”, “q plan q mastercard”, “qcard co nz”, “qmastercard”, “qmastercard apply”, “qmastercard co nz”, “qmastercard nz” and “www qmastercard”, summed into one figure. - [Farmers Mastercard profile](/demand/nz/brands/farmers-mastercard) - [Q Mastercard profile](/demand/nz/brands/q-mastercard) - [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Farmers Mastercard or Q Mastercard? In August 2026, Q Mastercard had more branded searches than Farmers Mastercard among credit card providers in New Zealand. Q Mastercard was estimated to have 22.2K branded searches compared to Farmers Mastercard’s 3.4K, and held a 14.3% Share of Search versus Farmers Mastercard’s 2.2%. ## Cite this page Brandwave. "Farmers Mastercard vs Q Mastercard: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmers-mastercard-vs-q-mastercard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmers-mastercard-vs-q-mastercard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.