---
title: "Farmer Brown vs Woodland: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Farmer Brown or Woodland? Compare estimated monthly branded-search demand and Share of Search inside the Egg brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/farmer-brown-vs-woodland"
publisher: "Brandwave"
---

# Farmer Brown vs Woodland: Which is more popular by branded search in New Zealand?

Which is more popular in search, Farmer Brown or Woodland? Compare estimated monthly branded-search demand and Share of Search inside the Egg brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Farmer Brown and Woodland
- **Competitive set**: Egg brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Farmer Brown Share of Search**: 35.5%
- **Woodland Share of Search**: 48.4%

## Which is more popular in search, Farmer Brown or Woodland?

- In August 2026, Woodland had more branded searches than Farmer Brown among egg brands in New Zealand. Woodland was estimated to have 300 branded searches compared to Farmer Brown’s 220, and held a 48.4% Share of Search versus Farmer Brown’s 35.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Farmer Brown took it in March 2026, Woodland took it in April 2026.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand moved from 34% to 35.5%, and its estimated monthly branded searches moved from 180 to 220.
- Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 230 to 300.

## How did search popularity change for New Zealand egg brands in August 2026?

- In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
- In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.

## Month by month

| Month | Farmer Brown estimated searches | Farmer Brown Share of Search | Farmer Brown rank | Woodland estimated searches | Woodland Share of Search | Woodland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 34% | 2 | 230 | 43.4% | 1 |
| Nov 2025 | 180 | 31.6% | 2 | 250 | 43.9% | 1 |
| Dec 2025 | 180 | 34.6% | 2 | 210 | 40.4% | 1 |
| Jan 2026 | 220 | 34.9% | 2 | 260 | 41.3% | 1 |
| Feb 2026 | 180 | 34% | 2 | 240 | 45.3% | 1 |
| Mar 2026 | 270 | 41.5% | 1 | 250 | 38.5% | 2 |
| Apr 2026 | 220 | 36.1% | 2 | 300 | 49.2% | 1 |
| May 2026 | 230 | 35.4% | 2 | 310 | 47.7% | 1 |
| Jun 2026 | 290 | 40.3% | 2 | 310 | 43.1% | 1 |
| Jul 2026 | 280 | 38.4% | 2 | 320 | 43.8% | 1 |
| Aug 2026 | 220 | 35.5% | 2 | 300 | 48.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Farmer Brown’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Farmer Brown**: Measured on the search terms “farmer brown eggs” and “farmer brown free range eggs”, summed into one figure.
- **Woodland**: Measured on the search terms “woodland eggs”, “woodland eggs adopt me” and “woodland free range eggs”, summed into one figure.

- [Farmer Brown profile](/demand/nz/brands/farmer-brown)
- [Woodland profile](/demand/nz/brands/woodland)
- [All egg brands in New Zealand](/demand/nz/categories/nz-egg-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Farmer Brown or Woodland?

In August 2026, Woodland had more branded searches than Farmer Brown among egg brands in New Zealand. Woodland was estimated to have 300 branded searches compared to Farmer Brown’s 220, and held a 48.4% Share of Search versus Farmer Brown’s 35.5%.

## Cite this page

Brandwave. "Farmer Brown vs Woodland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmer-brown-vs-woodland

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmer-brown-vs-woodland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.