---
title: "Farmax vs Figured: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Farmax or Figured? Compare estimated monthly branded-search demand and Share of Search inside the Farm management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/farmax-vs-figured"
publisher: "Brandwave"
---

# Farmax vs Figured: Which is more popular by branded search in New Zealand?

Which is more popular in search, Farmax or Figured? Compare estimated monthly branded-search demand and Share of Search inside the Farm management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Farmax and Figured
- **Competitive set**: Farm management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Farmax Share of Search**: 7.2%
- **Figured Share of Search**: 1%

## Which is more popular in search, Farmax or Figured?

- In August 2026, Farmax had more branded searches than Figured among farm management software in New Zealand. Farmax was estimated to have 140 branded searches compared to Figured’s 20, and held a 7.2% Share of Search versus Figured’s 1%.
- Farmax was ahead of Figured in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmax’s estimated Share of Search among farm management software in New Zealand moved from 8.1% to 7.2%, and its estimated monthly branded searches held steady at 140.
- Across the 11 months ending August 2026, Figured’s estimated Share of Search among farm management software in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand farm management software in August 2026?

- In August 2026, MyMilk overtook Figured to rank 4th among farm management software in New Zealand, at 1.5%.

## Month by month

| Month | Farmax estimated searches | Farmax Share of Search | Farmax rank | Figured estimated searches | Figured Share of Search | Figured rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 8.1% | 3 | 20 | 1.2% | 4 |
| Nov 2025 | 140 | 8.1% | 3 | 20 | 1.2% | 4 |
| Dec 2025 | 70 | 5.3% | 3 | 20 | 1.5% | 4 |
| Jan 2026 | 110 | 7% | 3 | 20 | 1.3% | 4 |
| Feb 2026 | 170 | 10.2% | 3 | 20 | 1.2% | 5 |
| Mar 2026 | 170 | 8.2% | 3 | 30 | 1.4% | 4 |
| Apr 2026 | 140 | 7.2% | 4 | 20 | 1% | 5 |
| May 2026 | 140 | 7.2% | 3 | 20 | 1% | 4 |
| Jun 2026 | 140 | 7.1% | 3 | 20 | 1% | 4 |
| Jul 2026 | 140 | 7.5% | 3 | 20 | 1.1% | 4 |
| Aug 2026 | 140 | 7.2% | 3 | 20 | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Farmax’s and Figured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Farmax**: Measured on the search term “farmax”.
- **Figured**: Measured on the search terms “figured farm software” and “figured software”, summed into one figure.

- [Farmax profile](/demand/nz/brands/farmax)
- [Figured profile](/demand/nz/brands/figured)
- [All farm management software in New Zealand](/demand/nz/categories/nz-farm-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Farmax or Figured?

In August 2026, Farmax had more branded searches than Figured among farm management software in New Zealand. Farmax was estimated to have 140 branded searches compared to Figured’s 20, and held a 7.2% Share of Search versus Figured’s 1%.

## Cite this page

Brandwave. "Farmax vs Figured: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/farmax-vs-figured

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farmax-vs-figured. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.