--- title: "Farm Source vs PGG Wrightson: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Farm Source or PGG Wrightson? Compare estimated monthly branded-search demand and Share of Search inside the Rural supply stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farm-source-vs-pgg-wrightson" publisher: "Brandwave" --- # Farm Source vs PGG Wrightson: Which is more popular by branded search in New Zealand? Which is more popular in search, Farm Source or PGG Wrightson? Compare estimated monthly branded-search demand and Share of Search inside the Rural supply stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farm Source and PGG Wrightson - **Competitive set**: Rural supply stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Farm Source Share of Search**: 34.5% - **PGG Wrightson Share of Search**: 24.1% ## Which is more popular in search, Farm Source or PGG Wrightson? - In August 2026, Farm Source had more branded searches than PGG Wrightson among rural supply stores in New Zealand. Farm Source was estimated to have 36.8K branded searches compared to PGG Wrightson’s 25.6K, and held a 34.5% Share of Search versus PGG Wrightson’s 24.1%. - Farm Source was ahead of PGG Wrightson in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Farm Source’s estimated Share of Search among rural supply stores in New Zealand held steady at 34.5%, and its estimated monthly branded searches moved from 35.9K to 36.8K. - Across the 11 months ending August 2026, PGG Wrightson’s estimated Share of Search among rural supply stores in New Zealand moved from 24.3% to 24.1%, and its estimated monthly branded searches moved from 25.3K to 25.6K. ## How did search popularity change for New Zealand rural supply stores in August 2026? Neither Farm Source nor PGG Wrightson moved beyond provider rounding among rural supply stores in Aug 2026. ## Month by month | Month | Farm Source estimated searches | Farm Source Share of Search | Farm Source rank | PGG Wrightson estimated searches | PGG Wrightson Share of Search | PGG Wrightson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.9K | 34.5% | 2 | 25.3K | 24.3% | 3 | | Nov 2025 | 29.6K | 30.3% | 2 | 25.2K | 25.8% | 3 | | Dec 2025 | 29.2K | 29.6% | 2 | 25K | 25.3% | 3 | | Jan 2026 | 29.4K | 31.4% | 2 | 20.9K | 22.3% | 3 | | Feb 2026 | 29.7K | 34.3% | 2 | 20.8K | 24% | 3 | | Mar 2026 | 36.6K | 34.2% | 2 | 25.7K | 24% | 3 | | Apr 2026 | 36K | 34.3% | 2 | 25.2K | 24% | 3 | | May 2026 | 35.9K | 34.3% | 2 | 25.4K | 24.2% | 3 | | Jun 2026 | 36.8K | 32.6% | 2 | 24.9K | 22% | 3 | | Jul 2026 | 36.6K | 34.5% | 2 | 25.2K | 23.7% | 3 | | Aug 2026 | 36.8K | 34.5% | 2 | 25.6K | 24.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Farm Source’s and PGG Wrightson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farm Source**: Measured on the search terms “farm source business”, “farm source contact”, “farm source discounts”, “farm source dog food”, “farm source fonterra”, “farm source fuel”, “farm source fuel discounts”, “farm source milk powder”, “farm source online”, “farm source online shopping”, “farm source rd1”, “farm source shop”, “farm source shop online”, “farm source store”, “farm source website”, “farmsource”, “farmsource albany” and “www farm source”, summed into one figure. - **PGG Wrightson**: Measured on the search terms “agonline pgg wrightson”, “pgg wrightson”, “pgg wrightson blenheim road”, “pgg wrightson farm supplies”, “pgg wrightson grass seed”, “pgg wrightson hours”, “pgg wrightson livestock”, “pgg wrightson livestock agents”, “pgg wrightson livestock facebook”, “pgg wrightson livestock sales”, “pgg wrightson near me”, “pgg wrightson nelson”, “pgg wrightson nz”, “pgg wrightson online”, “pgg wrightson opening hours”, “pgg wrightson rewards”, “pgg wrightson sale”, “pgg wrightson seed”, “pgg wrightson shop”, “pgg wrightson store”, “pgg wrightson wool”, “pgg wrightson wyndham”, “pggwrightson”, “pggwrightson co nz” and “pggwrightson store”, summed into one figure. - [Farm Source profile](/demand/nz/brands/farm-source) - [PGG Wrightson profile](/demand/nz/brands/pgg-wrightson) - [All rural supply stores in New Zealand](/demand/nz/categories/nz-rural-supply-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Farm Source or PGG Wrightson? In August 2026, Farm Source had more branded searches than PGG Wrightson among rural supply stores in New Zealand. Farm Source was estimated to have 36.8K branded searches compared to PGG Wrightson’s 25.6K, and held a 34.5% Share of Search versus PGG Wrightson’s 24.1%. ## Cite this page Brandwave. "Farm Source vs PGG Wrightson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/farm-source-vs-pgg-wrightson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farm-source-vs-pgg-wrightson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.