--- title: "Farina vs Pici: Which is more popular in New Zealand?" description: "Is Farina or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farina-vs-pici" publisher: "Brandwave" --- # Farina vs Pici: Which is more popular in New Zealand? Is Farina or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farina and Pici - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Farina Share of Search**: 1.5% - **Pici Share of Search**: 1.5% ## Is Farina or Pici more popular in search? - In October 2026, Farina and Pici were level in searches among Auckland Italian restaurants in New Zealand, with an estimated 1.6K branded searches each, at 1.5% of the total each. - Farina was ahead of Pici in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Farina’s share of searches among Auckland Italian restaurants in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1K to 1.6K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Farina and Pici were each mentioned in two out of three: in two of the three ChatGPT answers. Pici was listed before Farina in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%. - Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. ## How has branded search for Farina and Pici changed in New Zealand over the last 12 months? | Month | Farina estimated searches | Farina Share of Search | Farina rank | Pici estimated searches | Pici Share of Search | Pici rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 2% | 5 | 1K | 1% | 7 | | Dec 2025 | 2.9K | 2.6% | 5 | 880 | 0.79% | 7 | | Jan 2026 | 2.4K | 2.3% | 5 | 1K | 0.95% | 7 | | Feb 2026 | 2.4K | 2.2% | 5 | 1K | 0.92% | 7 | | Mar 2026 | 1.9K | 1.9% | 5 | 1.3K | 1.3% | 6 | | Apr 2026 | 1.9K | 2.1% | 5 | 1.3K | 1.5% | 6 | | May 2026 | 2.4K | 2.6% | 5 | 1.6K | 1.7% | 6 | | Jun 2026 | 1.9K | 2.4% | 5 | 1.6K | 2% | 6 | | Jul 2026 | 2.4K | 2.6% | 5 | 1.9K | 2.1% | 6 | | Aug 2026 | 2.4K | 2.6% | 5 | 1.3K | 1.4% | 6 | | Sep 2026 | 1.9K | 2.1% | 5 | 1.6K | 1.7% | 6 | | Oct 2026 | 1.6K | 1.5% | 5 | 1.6K | 1.5% | 6 | ## How are Farina’s and Pici’s branded searches counted? Brandwave collects information about searches that people make online using Farina’s and Pici’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farina**: Measured on the search term “farina auckland”. - **Pici**: Measured on the search term “pici auckland”. - [Farina profile](/demand/nz/brands/farina) - [Pici profile](/demand/nz/brands/pici) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farina or Pici more popular in search? In October 2026, Farina and Pici were level in searches among Auckland Italian restaurants in New Zealand, with an estimated 1.6K branded searches each, at 1.5% of the total each. ## Cite this page Brandwave. "Farina vs Pici: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/farina-vs-pici This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farina-vs-pici. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.