--- title: "Farina vs Pasta & Cuore: Which is more popular in New Zealand?" description: "Is Farina or Pasta & Cuore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/farina-vs-pasta-and-cuore" publisher: "Brandwave" --- # Farina vs Pasta & Cuore: Which is more popular in New Zealand? Is Farina or Pasta & Cuore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farina and Pasta & Cuore - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Farina Share of Search**: 1.5% - **Pasta & Cuore Share of Search**: 6.4% ## Is Farina or Pasta & Cuore more popular in search? - In October 2026, Pasta & Cuore had more branded searches than Farina among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Farina had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Farina accounted for 1.5%. - Pasta & Cuore was ahead of Farina in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Farina’s share of searches among Auckland Italian restaurants in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending October 2026, Pasta & Cuore’s share of searches among Auckland Italian restaurants in New Zealand moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 6.6K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Farina and Pasta & Cuore were each mentioned in two out of three: in two of the three ChatGPT answers. Farina was listed before Pasta & Cuore in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%. - In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand. ## How has branded search for Farina and Pasta & Cuore changed in New Zealand over the last 12 months? | Month | Farina estimated searches | Farina Share of Search | Farina rank | Pasta & Cuore estimated searches | Pasta & Cuore Share of Search | Pasta & Cuore rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 2% | 5 | 4.4K | 4.6% | 4 | | Dec 2025 | 2.9K | 2.6% | 5 | 4.4K | 4% | 4 | | Jan 2026 | 2.4K | 2.3% | 5 | 4.4K | 4.2% | 4 | | Feb 2026 | 2.4K | 2.2% | 5 | 4.4K | 4% | 4 | | Mar 2026 | 1.9K | 1.9% | 5 | 3.6K | 3.6% | 4 | | Apr 2026 | 1.9K | 2.1% | 5 | 4.4K | 4.9% | 4 | | May 2026 | 2.4K | 2.6% | 5 | 4.4K | 4.7% | 4 | | Jun 2026 | 1.9K | 2.4% | 5 | 5.4K | 6.8% | 4 | | Jul 2026 | 2.4K | 2.6% | 5 | 6.6K | 7.2% | 3 | | Aug 2026 | 2.4K | 2.6% | 5 | 6.6K | 7.1% | 3 | | Sep 2026 | 1.9K | 2.1% | 5 | 5.4K | 5.9% | 4 | | Oct 2026 | 1.6K | 1.5% | 5 | 6.6K | 6.4% | 3 | ## How are Farina’s and Pasta & Cuore’s branded searches counted? Brandwave collects information about searches that people make online using Farina’s and Pasta & Cuore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farina**: Measured on the search term “farina auckland”. - **Pasta & Cuore**: Measured on the search terms “pasta & cuore” and “pasta and cuore”, summed into one figure. - [Farina profile](/demand/nz/brands/farina) - [Pasta & Cuore profile](/demand/nz/brands/pasta-and-cuore) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farina or Pasta & Cuore more popular in search? In October 2026, Pasta & Cuore had more branded searches than Farina among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Farina had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Farina accounted for 1.5%. ## Cite this page Brandwave. "Farina vs Pasta & Cuore: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/farina-vs-pasta-and-cuore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/farina-vs-pasta-and-cuore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.