--- title: "Faradays vs The Warehouse: Which is searched more in New Zealand?" description: "Is Faradays or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faradays-vs-the-warehouse" publisher: "Brandwave" --- # Faradays vs The Warehouse: Which is searched more in New Zealand? Is Faradays or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faradays and The Warehouse - **Competitive set**: Department stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faradays Share of Search**: 2.1% - **The Warehouse Share of Search**: 15.7% ## Is Faradays or The Warehouse more popular in search? - In September 2026, The Warehouse had more branded searches than Faradays among department stores in New Zealand. The Warehouse had about 307,000 branded searches, while Faradays had 40,500. The Warehouse made up 15.7% of all department store searches we track, and Faradays accounted for 2.1%. - The Warehouse was ahead of Faradays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faradays’ share of searches among department stores in New Zealand moved from 0.07% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 40.5K. - Across the 12 months ending September 2026, The Warehouse’s share of searches among department stores in New Zealand moved from 17.3% to 15.7%, and its estimated monthly branded searches moved from 374K to 307K. ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faradays and The Warehouse were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Faradays was listed before The Warehouse in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farmers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ballantynes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faradays | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kmart NZ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Warehouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Kmart NZ, 4. The Warehouse - Asked ChatGPT "What are the best department stores in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Faradays, 4. The Warehouse - Asked ChatGPT "What's the best department store in New Zealand for homeware and clothing?": 1. Farmers, 2. Faradays, 3. Ballantynes - Searched Google, AI Overview "department stores nz": 1. Farmers, 2. The Warehouse, 3. Ballantynes, 4. Faradays - Searched Google, AI Overview "homeware stores nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand department stores in September 2026? - In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches. - Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 307K in September 2026. ## Month by month | Month | Faradays estimated searches | Faradays Share of Search | Faradays rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.07% | 5 | 374K | 17.3% | 3 | | Nov 2025 | 6.6K | 0.25% | 5 | 460K | 17.4% | 3 | | Dec 2025 | 2.4K | 0.08% | 5 | 562K | 19.6% | 3 | | Jan 2026 | 1.6K | 0.07% | 5 | 458K | 21.4% | 2 | | Feb 2026 | 1.6K | 0.09% | 5 | 374K | 20.3% | 3 | | Mar 2026 | 1.9K | 0.09% | 5 | 374K | 18.1% | 3 | | Apr 2026 | 3.6K | 0.16% | 5 | 373K | 17.1% | 3 | | May 2026 | 6.6K | 0.32% | 5 | 373K | 18% | 3 | | Jun 2026 | 1.9K | 0.1% | 5 | 306K | 16% | 3 | | Jul 2026 | 1.9K | 0.1% | 5 | 306K | 15.8% | 3 | | Aug 2026 | 5.4K | 0.27% | 5 | 307K | 15.2% | 3 | | Sep 2026 | 40.5K | 2.1% | 4 | 307K | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Faradays’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faradays**: Measured on the search term “faradays”. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse chocolates”, “the warehouse clothing”, “the warehouse cushion”, “the warehouse fans”, “the warehouse lego”, “the warehouse mattress”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot”, “the warehouse sheets”, “the warehouse toys” and “thewarehouse toys”, summed into one figure. - [Faradays profile](/demand/nz/brands/faradays) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All department stores in New Zealand](/demand/nz/categories/nz-department-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faradays or The Warehouse more popular in search? In September 2026, The Warehouse had more branded searches than Faradays among department stores in New Zealand. The Warehouse had about 307,000 branded searches, while Faradays had 40,500. The Warehouse made up 15.7% of all department store searches we track, and Faradays accounted for 2.1%. ## Cite this page Brandwave. "Faradays vs The Warehouse: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faradays-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faradays-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.