--- title: "Faradays vs Farmers: Which is searched more in New Zealand?" description: "Is Faradays or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faradays-vs-farmers" publisher: "Brandwave" --- # Faradays vs Farmers: Which is searched more in New Zealand? Is Faradays or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faradays and Farmers - **Competitive set**: Department stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faradays Share of Search**: 2.1% - **Farmers Share of Search**: 25.6% ## Is Faradays or Farmers more popular in search? - In September 2026, Farmers had more branded searches than Faradays among department stores in New Zealand. Farmers had about 501,000 branded searches, while Faradays had 40,500. Farmers made up 25.6% of all department store searches we track, and Faradays accounted for 2.1%. - Farmers was ahead of Faradays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faradays’ share of searches among department stores in New Zealand moved from 0.07% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 40.5K. - Across the 12 months ending September 2026, Farmers’ share of searches among department stores in New Zealand moved from 25.9% to 25.6%, and its estimated monthly branded searches moved from 561K to 501K. ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Farmers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Faradays was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Farmers was listed before Faradays in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farmers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ballantynes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faradays | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kmart NZ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Warehouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Kmart NZ, 4. The Warehouse - Asked ChatGPT "What are the best department stores in New Zealand?": 1. Farmers, 2. Ballantynes, 3. Faradays, 4. The Warehouse - Asked ChatGPT "What's the best department store in New Zealand for homeware and clothing?": 1. Farmers, 2. Faradays, 3. Ballantynes - Searched Google, AI Overview "department stores nz": 1. Farmers, 2. The Warehouse, 3. Ballantynes, 4. Faradays - Searched Google, AI Overview "homeware stores nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand department stores in September 2026? - In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches. - In September 2026, Farmers lost share of searches among department stores in New Zealand, from 28.9% to 25.6%. ## Month by month | Month | Faradays estimated searches | Faradays Share of Search | Faradays rank | Farmers estimated searches | Farmers Share of Search | Farmers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.07% | 5 | 561K | 25.9% | 2 | | Nov 2025 | 6.6K | 0.25% | 5 | 708K | 26.7% | 2 | | Dec 2025 | 2.4K | 0.08% | 5 | 746K | 26% | 2 | | Jan 2026 | 1.6K | 0.07% | 5 | 431K | 20.1% | 3 | | Feb 2026 | 1.6K | 0.09% | 5 | 430K | 23.3% | 2 | | Mar 2026 | 1.9K | 0.09% | 5 | 497K | 24.1% | 2 | | Apr 2026 | 3.6K | 0.16% | 5 | 526K | 24.1% | 2 | | May 2026 | 6.6K | 0.32% | 5 | 609K | 29.4% | 2 | | Jun 2026 | 1.9K | 0.1% | 5 | 497K | 26% | 2 | | Jul 2026 | 1.9K | 0.1% | 5 | 501K | 25.8% | 2 | | Aug 2026 | 5.4K | 0.27% | 5 | 583K | 28.9% | 2 | | Sep 2026 | 40.5K | 2.1% | 4 | 501K | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Faradays’ and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faradays**: Measured on the search term “faradays”. - **Farmers**: Measured on the search terms “calvin klein underwear farmers”, “Farmers”, “farmers bonds underwear”, “farmers calvin klein”, “farmers calvin klein underwear”, “farmers clothing”, “farmers co nz”, “farmers fayreform bras”, “farmers finance”, “farmers near me”, “farmers nz”, “farmers toys” and “fayreform bras farmers”, summed into one figure. - [Faradays profile](/demand/nz/brands/faradays) - [Farmers profile](/demand/nz/brands/farmers) - [All department stores in New Zealand](/demand/nz/categories/nz-department-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faradays or Farmers more popular in search? In September 2026, Farmers had more branded searches than Faradays among department stores in New Zealand. Farmers had about 501,000 branded searches, while Faradays had 40,500. Farmers made up 25.6% of all department store searches we track, and Faradays accounted for 2.1%. ## Cite this page Brandwave. "Faradays vs Farmers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faradays-vs-farmers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faradays-vs-farmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.