--- title: "The Fantail House vs Typo: Which is searched more in New Zealand?" description: "Is The Fantail House or Typo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fantail-house-vs-typo" publisher: "Brandwave" --- # The Fantail House vs Typo: Which is searched more in New Zealand? Is The Fantail House or Typo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift and novelty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Fantail House and Typo - **Competitive set**: Gift and novelty retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Fantail House Share of Search**: 0.94% - **Typo Share of Search**: 0.43% ## Is The Fantail House or Typo more popular in search? - In September 2026, The Fantail House had more branded searches than Typo among gift and novelty retailers in New Zealand. The Fantail House had about 260 branded searches, while Typo had 120. The Fantail House made up 0.94% of all gift and novelty retailer searches we track, and Typo accounted for 0.43%. - The lead changed hands 2 times in the 12 months ending September 2026: Typo took it in November 2025, The Fantail House took it in January 2026. - Across the 12 months ending September 2026, The Fantail House’s share of searches among gift and novelty retailers in New Zealand moved from 0.99% to 0.94%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Typo’s share of searches among gift and novelty retailers in New Zealand moved from 0.61% to 0.43%, and its estimated monthly branded searches moved from 160 to 120. ## Top gift and novelty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, The Fantail House was mentioned in two out of three: in two of the three ChatGPT answers. Typo did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Funky Gifts NZ | 1st | 3 of 3 | 3 of 3 | | Acquisitions | 2nd | 2 of 3 | 2 of 3 | | Iko Iko | 3rd | 2 of 3 | 2 of 3 | | The Fantail House | 4th | 2 of 3 | 2 of 3 | | Smiggle | Not ranked | 0 of 3 | 0 of 3 | | Typo | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about gift and novelty retailers - Asked ChatGPT "Which gift or novelty retailer should I shop at in New Zealand?": 1. Funky Gifts NZ, 2. Acquisitions, 3. Iko Iko, 4. The Fantail House - Asked ChatGPT "What are the best gift and novelty retailers in New Zealand?": 1. Funky Gifts NZ, 2. Acquisitions, 3. Iko Iko, 4. The Fantail House - Asked ChatGPT "What's the best gift or novelty retailer in New Zealand for fun gifts?": 1. Funky Gifts NZ Not named in any answer: Smiggle and Typo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gift and novelty retailers in September 2026? - The Fantail House’s share of searches among gift and novelty retailers in New Zealand has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026. - Estimated monthly branded searches for Typo in New Zealand fell 25% over 12 measured months, from 160 to 120 in September 2026. ## Month by month | Month | The Fantail House estimated searches | The Fantail House Share of Search | The Fantail House rank | Typo estimated searches | Typo Share of Search | Typo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.99% | 4 | 160 | 0.61% | 5 | | Nov 2025 | 320 | 0.74% | 5 | 400 | 0.93% | 4 | | Dec 2025 | 480 | 1.1% | 5 | 650 | 1.5% | 4 | | Jan 2026 | 390 | 1.1% | 4 | 190 | 0.52% | 5 | | Feb 2026 | 320 | 1.4% | 4 | 120 | 0.52% | 5 | | Mar 2026 | 720 | 3.1% | 3 | 80 | 0.34% | 5 | | Apr 2026 | 1K | 4.3% | 3 | 80 | 0.35% | 5 | | May 2026 | 1K | 4.2% | 3 | 120 | 0.51% | 5 | | Jun 2026 | 390 | 1.7% | 4 | 90 | 0.39% | 5 | | Jul 2026 | 390 | 1.5% | 4 | 110 | 0.42% | 5 | | Aug 2026 | 320 | 1.1% | 4 | 140 | 0.49% | 5 | | Sep 2026 | 260 | 0.94% | 4 | 120 | 0.43% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Fantail House’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Fantail House**: Measured on the search term “fantail house”. - **Typo**: Measured on the search terms “typo gifts” and “typo stationery”, summed into one figure. - [The Fantail House profile](/demand/nz/brands/fantail-house) - [Typo profile](/demand/nz/brands/typo) - [All gift and novelty retailers in New Zealand](/demand/nz/categories/nz-gift-and-novelty-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Fantail House or Typo more popular in search? In September 2026, The Fantail House had more branded searches than Typo among gift and novelty retailers in New Zealand. The Fantail House had about 260 branded searches, while Typo had 120. The Fantail House made up 0.94% of all gift and novelty retailer searches we track, and Typo accounted for 0.43%. ## Cite this page Brandwave. "The Fantail House vs Typo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fantail-house-vs-typo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fantail-house-vs-typo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.