--- title: "FAE vs Kubota: Which is searched more in New Zealand?" description: "Is FAE or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forestry mulcher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fae-group-vs-kubota" publisher: "Brandwave" --- # FAE vs Kubota: Which is searched more in New Zealand? Is FAE or Kubota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forestry mulcher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FAE and Kubota - **Competitive set**: Forestry mulcher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **FAE Share of Search**: 0.39% - **Kubota Share of Search**: 30% ## Is FAE or Kubota more popular in search? - In September 2026, Kubota had more branded searches than FAE among forestry mulcher brands in New Zealand. Kubota had about 1,540 branded searches, while FAE had 20. Kubota made up 30% of all forestry mulcher brand searches we track, and FAE accounted for 0.39%. - Kubota was ahead of FAE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.39%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand moved from 25.2% to 30%, and its estimated monthly branded searches held steady at 1.5K. ## Top forestry mulcher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. Kubota did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FAE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SEPPI M | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobcat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about forestry mulcher brands - Asked ChatGPT "Which forestry mulcher brand should I buy in New Zealand?": 1. SEPPI M, 2. FAE - Asked ChatGPT "What are the best forestry mulcher brands in New Zealand?": 1. FAE, 2. SEPPI M - Asked ChatGPT "What's the best forestry mulcher brand in New Zealand for heavy land clearing?": 1. FAE, 2. SEPPI M - Searched Google, AI Overview "best forestry mulcher": 1. FAE, 2. Caterpillar - Searched Google, AI Overview "mulcher for excavator": 1. FAE Not named in any answer: John Deere, Kubota and Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forestry mulcher brands in September 2026? - Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | FAE estimated searches | FAE Share of Search | FAE rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.17% | 5 | 1.5K | 25.2% | 2 | | Nov 2025 | 30 | 0.49% | 4 | 1.8K | 29.2% | 2 | | Dec 2025 | 10 | 0.17% | 5 | 1.5K | 25.5% | 2 | | Jan 2026 | 20 | 0.39% | 4 | 1.5K | 29.2% | 2 | | Feb 2026 | 30 | 0.56% | 4 | 1.9K | 34.4% | 2 | | Mar 2026 | 30 | 0.47% | 4 | 2.7K | 42.1% | 2 | | Apr 2026 | 30 | 0.56% | 4 | 1.8K | 33.6% | 2 | | May 2026 | 40 | 0.74% | 4 | 1.9K | 34.2% | 2 | | Jun 2026 | 50 | 0.86% | 4 | 2.2K | 37.2% | 2 | | Jul 2026 | 30 | 0.71% | 4 | 1.2K | 28.1% | 2 | | Aug 2026 | 20 | 0.39% | 4 | 1.6K | 30.2% | 2 | | Sep 2026 | 20 | 0.39% | 4 | 1.5K | 30% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using FAE’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FAE**: Measured on the search term “fae mulcher”. - **Kubota**: Measured on the search terms “kubota”, “kubota digger”, “kubota rtv”, “kubota skid steer” and “kubota zero turn”, summed into one figure. - [FAE profile](/demand/nz/brands/fae-group) - [Kubota profile](/demand/nz/brands/kubota) - [All forestry mulcher brands in New Zealand](/demand/nz/categories/nz-forestry-mulcher-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FAE or Kubota more popular in search? In September 2026, Kubota had more branded searches than FAE among forestry mulcher brands in New Zealand. Kubota had about 1,540 branded searches, while FAE had 20. Kubota made up 30% of all forestry mulcher brand searches we track, and FAE accounted for 0.39%. ## Cite this page Brandwave. "FAE vs Kubota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fae-group-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fae-group-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.