---
title: "Facebook vs Threads: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Facebook or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/facebook-vs-threads"
publisher: "Brandwave"
---

# Facebook vs Threads: Which is more popular by branded search in New Zealand?

Which is more popular in search, Facebook or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Facebook and Threads
- **Competitive set**: Social media platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Facebook Share of Search**: 30.5%
- **Threads Share of Search**: <0.01%

## Which is more popular in search, Facebook or Threads?

- In August 2026, Facebook had more branded searches than Threads among social media platforms in New Zealand. Facebook was estimated to have 2.5M branded searches compared to Threads’ 350, and held a 30.5% Share of Search versus Threads’ <0.01%.
- Facebook was ahead of Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Facebook’s estimated Share of Search among social media platforms in New Zealand moved from 30.3% to 30.5%, and its estimated monthly branded searches moved from 2.4M to 2.5M.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 350.

## How did search popularity change for New Zealand social media platforms in August 2026?

- In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.

## Month by month

| Month | Facebook estimated searches | Facebook Share of Search | Facebook rank | Threads estimated searches | Threads Share of Search | Threads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4M | 30.3% | 2 | 370 | <0.01% | 9 |
| Nov 2025 | 2.4M | 31% | 2 | 450 | <0.01% | 9 |
| Dec 2025 | 2.4M | 31.6% | 2 | 520 | <0.01% | 9 |
| Jan 2026 | 2.4M | 31.4% | 2 | 650 | <0.01% | 9 |
| Feb 2026 | 2.4M | 31.3% | 2 | 440 | <0.01% | 9 |
| Mar 2026 | 2.5M | 27.4% | 2 | 530 | <0.01% | 9 |
| Apr 2026 | 2.5M | 30.9% | 2 | 450 | <0.01% | 9 |
| May 2026 | 2.5M | 30.1% | 2 | 440 | <0.01% | 9 |
| Jun 2026 | 2.5M | 30.6% | 2 | 520 | <0.01% | 9 |
| Jul 2026 | 2.5M | 31.3% | 2 | 420 | <0.01% | 9 |
| Aug 2026 | 2.5M | 30.5% | 2 | 350 | <0.01% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Facebook’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Facebook**: Measured on the search terms “facebook”, “facebook app”, “facebook c”, “facebook download”, “facebook long in”, “facebook market”, “facebook msn”, “facebook near me”, “facebook nz”, “facebook online”, “facebook open”, “facebook social media”, “facebook video downloader”, “liverpool facebook” and “www facebook c”, summed into one figure.
- **Threads**: Measured on the search terms “threads app”, “threads meta” and “threads social media”, summed into one figure.

- [Facebook profile](/demand/nz/brands/facebook)
- [Threads profile](/demand/nz/brands/threads)
- [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Facebook or Threads?

In August 2026, Facebook had more branded searches than Threads among social media platforms in New Zealand. Facebook was estimated to have 2.5M branded searches compared to Threads’ 350, and held a 30.5% Share of Search versus Threads’ <0.01%.

## Cite this page

Brandwave. "Facebook vs Threads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/facebook-vs-threads

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/facebook-vs-threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.