--- title: "Facebook vs Instagram: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Facebook or Instagram? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/facebook-vs-instagram" publisher: "Brandwave" --- # Facebook vs Instagram: Which is more popular by branded search in New Zealand? Which is more popular in search, Facebook or Instagram? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Facebook and Instagram - **Competitive set**: Social media platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Facebook Share of Search**: 30.5% - **Instagram Share of Search**: 7.2% ## Which is more popular in search, Facebook or Instagram? - In August 2026, Facebook had more branded searches than Instagram among social media platforms in New Zealand. Facebook was estimated to have 2.5M branded searches compared to Instagram’s 582K, and held a 30.5% Share of Search versus Instagram’s 7.2%. - Facebook was ahead of Instagram in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Facebook’s estimated Share of Search among social media platforms in New Zealand moved from 30.3% to 30.5%, and its estimated monthly branded searches moved from 2.4M to 2.5M. - Across the 11 months ending August 2026, Instagram’s estimated Share of Search among social media platforms in New Zealand moved from 8.9% to 7.2%, and its estimated monthly branded searches moved from 709K to 582K. ## How did search popularity change for New Zealand social media platforms in August 2026? - In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%. - Estimated monthly branded searches for Instagram in New Zealand fell 17.9% over 11 measured months, from 709K to 582K in August 2026. ## Month by month | Month | Facebook estimated searches | Facebook Share of Search | Facebook rank | Instagram estimated searches | Instagram Share of Search | Instagram rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4M | 30.3% | 2 | 709K | 8.9% | 3 | | Nov 2025 | 2.4M | 31% | 2 | 583K | 7.5% | 3 | | Dec 2025 | 2.4M | 31.6% | 2 | 585K | 7.6% | 3 | | Jan 2026 | 2.4M | 31.4% | 2 | 586K | 7.5% | 3 | | Feb 2026 | 2.4M | 31.3% | 2 | 582K | 7.5% | 3 | | Mar 2026 | 2.5M | 27.4% | 2 | 707K | 7.8% | 3 | | Apr 2026 | 2.5M | 30.9% | 2 | 582K | 7.3% | 3 | | May 2026 | 2.5M | 30.1% | 2 | 707K | 8.6% | 3 | | Jun 2026 | 2.5M | 30.6% | 2 | 583K | 7.2% | 3 | | Jul 2026 | 2.5M | 31.3% | 2 | 583K | 7.4% | 3 | | Aug 2026 | 2.5M | 30.5% | 2 | 582K | 7.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Facebook’s and Instagram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Facebook**: Measured on the search terms “facebook”, “facebook app”, “facebook c”, “facebook download”, “facebook long in”, “facebook market”, “facebook msn”, “facebook near me”, “facebook nz”, “facebook online”, “facebook open”, “facebook social media”, “facebook video downloader”, “liverpool facebook” and “www facebook c”, summed into one figure. - **Instagram**: Measured on the search terms “free instagram followers”, “instagram”, “instagram advertising”, “instagram app”, “instagram c”, “instagram download”, “instagram followers”, “instagram followers tracker”, “instagram hacked”, “instagram kim kardashian”, “instagram likes free”, “instagram lite”, “instagram mp3”, “instagram near me”, “instagram nz”, “instagram online”, “instagram photo download”, “instagram plus”, “instagram search”, “instagram social media”, “instagram to mp4”, “instagram video download”, “instagram view”, “instagram website” and “snap instagram”, summed into one figure. - [Facebook profile](/demand/nz/brands/facebook) - [Instagram profile](/demand/nz/brands/instagram) - [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Facebook or Instagram? In August 2026, Facebook had more branded searches than Instagram among social media platforms in New Zealand. Facebook was estimated to have 2.5M branded searches compared to Instagram’s 582K, and held a 30.5% Share of Search versus Instagram’s 7.2%. ## Cite this page Brandwave. "Facebook vs Instagram: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/facebook-vs-instagram This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/facebook-vs-instagram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.