--- title: "Fabrik vs Rodney Wayne: Which is searched more in New Zealand?" description: "Is Fabrik or Rodney Wayne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-rodney-wayne" publisher: "Brandwave" --- # Fabrik vs Rodney Wayne: Which is searched more in New Zealand? Is Fabrik or Rodney Wayne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fabrik and Rodney Wayne - **Competitive set**: Hamilton hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fabrik Share of Search**: 8.8% - **Rodney Wayne Share of Search**: 23.5% ## Is Fabrik or Rodney Wayne more popular in search? - In September 2026, Rodney Wayne had more branded searches than Fabrik among Hamilton hair salons in New Zealand. Rodney Wayne had about 240 branded searches, while Fabrik had 90. Rodney Wayne made up 23.5% of all Hamilton hair salon searches we track, and Fabrik accounted for 8.8%. - Rodney Wayne was ahead of Fabrik in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand moved from 8% to 8.8%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Rodney Wayne’s share of searches among Hamilton hair salons in New Zealand moved from 26.8% to 23.5%, and its estimated monthly branded searches moved from 300 to 240. ## Top Hamilton hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Fabrik appeared in all three answers. Rodney Wayne did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fabrik | 1st | 3 of 3 | 3 of 3 | | Jingles Hair Design | 2nd | 3 of 3 | 3 of 3 | | Fox Hair Blonde Bar | 3rd | 2 of 3 | 2 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Ktizo Hair | Not ranked | 0 of 3 | 0 of 3 | | Rodney Wayne | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton hair salons - Asked ChatGPT "Which hair salon should I go to in Hamilton, New Zealand?": 1. Fabrik, 2. Jingles Hair Design, 3. Fox Hair Blonde Bar - Asked ChatGPT "What are the best hair salons in Hamilton, New Zealand?": 1. Fabrik, 2. Fox Hair Blonde Bar, 3. Jingles Hair Design, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon in Hamilton, New Zealand for a new haircut?": 1. Fabrik, 2. Jingles Hair Design, 3. Kess Hair & Beauty Not named in any answer: Ktizo Hair and Rodney Wayne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton hair salons in September 2026? - In September 2026, Rodney Wayne gained share of searches among Hamilton hair salons in New Zealand, from 20.6% to 23.5%. - In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%. ## Month by month | Month | Fabrik estimated searches | Fabrik Share of Search | Fabrik rank | Rodney Wayne estimated searches | Rodney Wayne Share of Search | Rodney Wayne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 8% | 3 | 300 | 26.8% | 2 | | Nov 2025 | 170 | 14.5% | 3 | 300 | 25.6% | 2 | | Dec 2025 | 140 | 13.2% | 3 | 340 | 32.1% | 2 | | Jan 2026 | 140 | 12.8% | 3 | 270 | 24.8% | 2 | | Feb 2026 | 140 | 12.5% | 3 | 270 | 24.1% | 2 | | Mar 2026 | 110 | 11% | 3 | 210 | 21% | 2 | | Apr 2026 | 90 | 9.7% | 3 | 190 | 20.4% | 2 | | May 2026 | 70 | 7.9% | 3 | 180 | 20.2% | 2 | | Jun 2026 | 90 | 8.9% | 3 | 240 | 23.8% | 2 | | Jul 2026 | 140 | 12.2% | 3 | 230 | 20% | 2 | | Aug 2026 | 140 | 13.1% | 3 | 220 | 20.6% | 2 | | Sep 2026 | 90 | 8.8% | 3 | 240 | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fabrik’s and Rodney Wayne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fabrik**: Measured on the search term “fabrik hamilton”. - **Rodney Wayne**: Measured on the search terms “eastridge rodney wayne”, “rodney wayne”, “rodney wayne booking”, “rodney wayne eastridge”, “rodney wayne hair”, “rodney wayne hamilton”, “rodney wayne lynnmall”, “rodney wayne manners”, “rodney wayne northlands”, “rodney wayne ormiston”, “rodney wayne queensgate”, “rodney wayne westgate” and “rodneywayne”, summed into one figure. - [Fabrik profile](/demand/nz/brands/fabrik-hair) - [Rodney Wayne profile](/demand/nz/brands/rodney-wayne) - [All Hamilton hair salons in New Zealand](/demand/nz/locations/hamilton/hair-salons): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fabrik or Rodney Wayne more popular in search? In September 2026, Rodney Wayne had more branded searches than Fabrik among Hamilton hair salons in New Zealand. Rodney Wayne had about 240 branded searches, while Fabrik had 90. Rodney Wayne made up 23.5% of all Hamilton hair salon searches we track, and Fabrik accounted for 8.8%. ## Cite this page Brandwave. "Fabrik vs Rodney Wayne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-rodney-wayne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-rodney-wayne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.