--- title: "Fabrik vs Kess Hair & Beauty: Which is searched more in New Zealand?" description: "Is Fabrik or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-kess-hair-beauty" publisher: "Brandwave" --- # Fabrik vs Kess Hair & Beauty: Which is searched more in New Zealand? Is Fabrik or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fabrik and Kess Hair & Beauty - **Competitive set**: Hamilton hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fabrik Share of Search**: 8.8% - **Kess Hair & Beauty Share of Search**: 2.9% ## Is Fabrik or Kess Hair & Beauty more popular in search? - In September 2026, Fabrik had more branded searches than Kess Hair & Beauty among Hamilton hair salons in New Zealand. Fabrik had about 90 branded searches, while Kess Hair & Beauty had 30. Fabrik made up 8.8% of all Hamilton hair salon searches we track, and Kess Hair & Beauty accounted for 2.9%. - Fabrik was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fabrik’s share of searches among Hamilton hair salons in New Zealand moved from 8% to 8.8%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among Hamilton hair salons in New Zealand moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 20 to 30. ## Top Hamilton hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Fabrik appeared in all three answers. Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Fabrik was listed before Kess Hair & Beauty in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fabrik | 1st | 3 of 3 | 3 of 3 | | Jingles Hair Design | 2nd | 3 of 3 | 3 of 3 | | Fox Hair Blonde Bar | 3rd | 2 of 3 | 2 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Ktizo Hair | Not ranked | 0 of 3 | 0 of 3 | | Rodney Wayne | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton hair salons - Asked ChatGPT "Which hair salon should I go to in Hamilton, New Zealand?": 1. Fabrik, 2. Jingles Hair Design, 3. Fox Hair Blonde Bar - Asked ChatGPT "What are the best hair salons in Hamilton, New Zealand?": 1. Fabrik, 2. Fox Hair Blonde Bar, 3. Jingles Hair Design, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon in Hamilton, New Zealand for a new haircut?": 1. Fabrik, 2. Jingles Hair Design, 3. Kess Hair & Beauty Not named in any answer: Ktizo Hair and Rodney Wayne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton hair salons in September 2026? - In September 2026, Kess Hair & Beauty gained share of searches among Hamilton hair salons in New Zealand, from 1.9% to 2.9%. - In September 2026, Fabrik lost share of searches among Hamilton hair salons in New Zealand, from 13.1% to 8.8%. ## Month by month | Month | Fabrik estimated searches | Fabrik Share of Search | Fabrik rank | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 8% | 3 | 20 | 1.8% | 6 | | Nov 2025 | 170 | 14.5% | 3 | 20 | 1.7% | 6 | | Dec 2025 | 140 | 13.2% | 3 | 30 | 2.8% | 5 | | Jan 2026 | 140 | 12.8% | 3 | 10 | 0.92% | 6 | | Feb 2026 | 140 | 12.5% | 3 | 20 | 1.8% | 6 | | Mar 2026 | 110 | 11% | 3 | 20 | 2% | 6 | | Apr 2026 | 90 | 9.7% | 3 | 20 | 2.2% | 6 | | May 2026 | 70 | 7.9% | 3 | 20 | 2.2% | 6 | | Jun 2026 | 90 | 8.9% | 3 | 30 | 3% | 5 | | Jul 2026 | 140 | 12.2% | 3 | 20 | 1.7% | 6 | | Aug 2026 | 140 | 13.1% | 3 | 20 | 1.9% | 6 | | Sep 2026 | 90 | 8.8% | 3 | 30 | 2.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fabrik’s and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fabrik**: Measured on the search term “fabrik hamilton”. - **Kess Hair & Beauty**: Measured on the search term “kess hair chartwell”. - [Fabrik profile](/demand/nz/brands/fabrik-hair) - [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty) - [All Hamilton hair salons in New Zealand](/demand/nz/locations/hamilton/hair-salons): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fabrik or Kess Hair & Beauty more popular in search? In September 2026, Fabrik had more branded searches than Kess Hair & Beauty among Hamilton hair salons in New Zealand. Fabrik had about 90 branded searches, while Kess Hair & Beauty had 30. Fabrik made up 8.8% of all Hamilton hair salon searches we track, and Kess Hair & Beauty accounted for 2.9%. ## Cite this page Brandwave. "Fabrik vs Kess Hair & Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-kess-hair-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fabrik-hair-vs-kess-hair-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.