--- title: "Faber-Castell vs Staedtler: Which is searched more in New Zealand?" description: "Is Faber-Castell or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faber-castell-vs-staedtler" publisher: "Brandwave" --- # Faber-Castell vs Staedtler: Which is searched more in New Zealand? Is Faber-Castell or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Staedtler - **Competitive set**: Marker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 0.52% - **Staedtler Share of Search**: 9.1% ## Is Faber-Castell or Staedtler more popular in search? - In September 2026, Staedtler had more branded searches than Faber-Castell among marker brands in New Zealand. Staedtler had about 520 branded searches, while Faber-Castell had 30. Staedtler made up 9.1% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. - Staedtler was ahead of Faber-Castell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among marker brands in New Zealand moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand moved from 9.8% to 9.1%, and its estimated monthly branded searches held steady at 520. ## Top marker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faber-Castell and Staedtler were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was listed before Staedtler in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Posca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Copic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ohuhu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Artline | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marker brands - Asked ChatGPT "Which marker brand should I buy in New Zealand?": 1. Posca, 2. Ohuhu, 3. Sharpie, 4. Artline - Asked ChatGPT "What are the best marker brands in New Zealand?": 1. Posca, 2. Copic, 3. Ohuhu, 4. Faber-Castell, 5. Sharpie, 6. Staedtler - Asked ChatGPT "What's the best marker brand in New Zealand for art projects?": 1. Posca, 2. Copic, 3. Artline - Searched Google, AI Overview "marker brands": 1. Copic, 2. Ohuhu, 3. Faber-Castell, 4. Sharpie - Searched Google, AI Overview "permanent marker brands": 1. Sharpie, 2. Artline, 3. Staedtler, 4. Posca Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marker brands in September 2026? - In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%. - Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.76% | 7 | 520 | 9.8% | 4 | | Nov 2025 | 40 | 0.67% | 7 | 470 | 7.8% | 4 | | Dec 2025 | 60 | 0.86% | 7 | 420 | 6% | 4 | | Jan 2026 | 40 | 0.64% | 7 | 830 | 13.3% | 4 | | Feb 2026 | 20 | 0.42% | 7 | 530 | 11% | 4 | | Mar 2026 | 30 | 0.56% | 7 | 570 | 10.7% | 4 | | Apr 2026 | 40 | 0.75% | 7 | 440 | 8.3% | 4 | | May 2026 | 50 | 0.92% | 7 | 580 | 10.7% | 4 | | Jun 2026 | 30 | 0.52% | 7 | 630 | 11% | 4 | | Jul 2026 | 40 | 0.75% | 7 | 500 | 9.3% | 4 | | Aug 2026 | 50 | 0.83% | 7 | 630 | 10.4% | 4 | | Sep 2026 | 30 | 0.52% | 7 | 520 | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell markers” and “faber castell pitt”, summed into one figure. - **Staedtler**: Measured on the search terms “staedtler”, “staedtler eraser”, “staedtler fineliner”, “staedtler plastic eraser” and “staedtler triplus fineliner”, summed into one figure. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Staedtler profile](/demand/nz/brands/staedtler) - [All marker brands in New Zealand](/demand/nz/categories/nz-marker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Staedtler more popular in search? In September 2026, Staedtler had more branded searches than Faber-Castell among marker brands in New Zealand. Staedtler had about 520 branded searches, while Faber-Castell had 30. Staedtler made up 9.1% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. ## Cite this page Brandwave. "Faber-Castell vs Staedtler: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faber-castell-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faber-castell-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.