--- title: "Faber-Castell vs Sharpie: Which is searched more in New Zealand?" description: "Is Faber-Castell or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faber-castell-vs-sharpie" publisher: "Brandwave" --- # Faber-Castell vs Sharpie: Which is searched more in New Zealand? Is Faber-Castell or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Sharpie - **Competitive set**: Marker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 0.52% - **Sharpie Share of Search**: 25.7% ## Is Faber-Castell or Sharpie more popular in search? - In September 2026, Sharpie had more branded searches than Faber-Castell among marker brands in New Zealand. Sharpie had about 1,470 branded searches, while Faber-Castell had 30. Sharpie made up 25.7% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. - Sharpie was ahead of Faber-Castell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among marker brands in New Zealand moved from 0.76% to 0.52%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand moved from 26.7% to 25.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## Top marker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sharpie was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell and Sharpie were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Posca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Copic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ohuhu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Artline | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marker brands - Asked ChatGPT "Which marker brand should I buy in New Zealand?": 1. Posca, 2. Ohuhu, 3. Sharpie, 4. Artline - Asked ChatGPT "What are the best marker brands in New Zealand?": 1. Posca, 2. Copic, 3. Ohuhu, 4. Faber-Castell, 5. Sharpie, 6. Staedtler - Asked ChatGPT "What's the best marker brand in New Zealand for art projects?": 1. Posca, 2. Copic, 3. Artline - Searched Google, AI Overview "marker brands": 1. Copic, 2. Ohuhu, 3. Faber-Castell, 4. Sharpie - Searched Google, AI Overview "permanent marker brands": 1. Sharpie, 2. Artline, 3. Staedtler, 4. Posca Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marker brands in September 2026? - In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches. - Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.76% | 7 | 1.4K | 26.7% | 2 | | Nov 2025 | 40 | 0.67% | 7 | 1.3K | 21.3% | 3 | | Dec 2025 | 60 | 0.86% | 7 | 1.2K | 17.3% | 3 | | Jan 2026 | 40 | 0.64% | 7 | 1.6K | 26.2% | 2 | | Feb 2026 | 20 | 0.42% | 7 | 1.4K | 29.8% | 2 | | Mar 2026 | 30 | 0.56% | 7 | 1.5K | 28.5% | 2 | | Apr 2026 | 40 | 0.75% | 7 | 1.2K | 23.1% | 3 | | May 2026 | 50 | 0.92% | 7 | 1.5K | 26.9% | 2 | | Jun 2026 | 30 | 0.52% | 7 | 1.5K | 26.1% | 2 | | Jul 2026 | 40 | 0.75% | 7 | 1.4K | 27.1% | 2 | | Aug 2026 | 50 | 0.83% | 7 | 1.4K | 23.8% | 3 | | Sep 2026 | 30 | 0.52% | 7 | 1.5K | 25.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell markers” and “faber castell pitt”, summed into one figure. - **Sharpie**: Measured on the search terms “felt tip sharpie”, “fine tip sharpie”, “marker permanent sharpie”, “sharpie”, “sharpie creative marker”, “sharpie laundry marker”, “sharpie s gel” and “ultra fine sharpie”, summed into one figure. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Sharpie profile](/demand/nz/brands/sharpie) - [All marker brands in New Zealand](/demand/nz/categories/nz-marker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Sharpie more popular in search? In September 2026, Sharpie had more branded searches than Faber-Castell among marker brands in New Zealand. Sharpie had about 1,470 branded searches, while Faber-Castell had 30. Sharpie made up 25.7% of all marker brand searches we track, and Faber-Castell accounted for 0.52%. ## Cite this page Brandwave. "Faber-Castell vs Sharpie: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faber-castell-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faber-castell-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.