--- title: "Faber-Castell vs Pilot: Which is searched more in New Zealand?" description: "Is Faber-Castell or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faber-castell-vs-pilot" publisher: "Brandwave" --- # Faber-Castell vs Pilot: Which is searched more in New Zealand? Is Faber-Castell or Pilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Pilot - **Competitive set**: Ballpoint pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 26.6% - **Pilot Share of Search**: 12% ## Is Faber-Castell or Pilot more popular in search? - In September 2026, Faber-Castell had more branded searches than Pilot among ballpoint pen brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Pilot had 640. Faber-Castell made up 26.6% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. - Faber-Castell was ahead of Pilot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands in New Zealand moved from 24.8% to 26.6%, and its estimated monthly branded searches moved from 1K to 1.4K. - Across the 12 months ending September 2026, Pilot’s share of searches among ballpoint pen brands in New Zealand moved from 12.6% to 12%, and its estimated monthly branded searches moved from 530 to 640. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Faber-Castell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pilot was listed before Faber-Castell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parker | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy in New Zealand?": 1. BIC, 2. uni-ball, 3. Pilot, 4. Parker - Asked ChatGPT "What are the best ballpoint pen brands in New Zealand?": 1. uni-ball, 2. Pilot, 3. BIC, 4. Parker, 5. Faber-Castell - Asked ChatGPT "What's the best ballpoint pen brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. BIC - Searched Google, AI Overview "pens nz": 1. uni-ball, 2. Pilot, 3. Faber-Castell, 4. Parker - Searched Google, AI Overview "cheap pens nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ballpoint pen brands in September 2026? - In September 2026, Faber-Castell overtook BIC to become the leader among ballpoint pen brands in New Zealand, with 26.6% of the searches. - Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Pilot estimated searches | Pilot Share of Search | Pilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 24.8% | 2 | 530 | 12.6% | 4 | | Nov 2025 | 1.3K | 30.7% | 1 | 440 | 10.6% | 5 | | Dec 2025 | 1.5K | 35.3% | 1 | 360 | 8.5% | 5 | | Jan 2026 | 1.4K | 29.5% | 1 | 540 | 11.8% | 5 | | Feb 2026 | 1.1K | 25.7% | 1 | 510 | 12.2% | 5 | | Mar 2026 | 1.1K | 22.6% | 2 | 670 | 13.6% | 5 | | Apr 2026 | 1.3K | 28% | 2 | 480 | 10.3% | 5 | | May 2026 | 1.3K | 26% | 2 | 780 | 15.2% | 4 | | Jun 2026 | 1.1K | 25.3% | 2 | 580 | 12.9% | 5 | | Jul 2026 | 1.1K | 23.4% | 2 | 540 | 11.6% | 5 | | Aug 2026 | 1.3K | 24% | 2 | 680 | 12.2% | 5 | | Sep 2026 | 1.4K | 26.6% | 1 | 640 | 12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell pen”, “faber castell polychromos” and “fabercastell”, summed into one figure. - **Pilot**: Measured on the search terms “gel pilot pen”, “pilot frixion”, “pilot frixion pen” and “pilot pen”, summed into one figure. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Pilot profile](/demand/nz/brands/pilot) - [All ballpoint pen brands in New Zealand](/demand/nz/categories/nz-ballpoint-pen-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Pilot more popular in search? In September 2026, Faber-Castell had more branded searches than Pilot among ballpoint pen brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Pilot had 640. Faber-Castell made up 26.6% of all ballpoint pen brand searches we track, and Pilot accounted for 12%. ## Cite this page Brandwave. "Faber-Castell vs Pilot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faber-castell-vs-pilot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faber-castell-vs-pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.