--- title: "Faber-Castell vs Liquitex: Which is searched more in New Zealand?" description: "Is Faber-Castell or Liquitex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/faber-castell-vs-liquitex" publisher: "Brandwave" --- # Faber-Castell vs Liquitex: Which is searched more in New Zealand? Is Faber-Castell or Liquitex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Liquitex - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 14.8% - **Liquitex Share of Search**: 0.89% ## Is Faber-Castell or Liquitex more popular in search? - In September 2026, Faber-Castell had more branded searches than Liquitex among art supply brands in New Zealand. Faber-Castell had about 1,490 branded searches, while Liquitex had 90. Faber-Castell made up 14.8% of all art supply brand searches we track, and Liquitex accounted for 0.89%. - Faber-Castell was ahead of Liquitex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands in New Zealand moved from 13.4% to 14.8%, and its estimated monthly branded searches moved from 1.1K to 1.5K. - Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands in New Zealand moved from 1.1% to 0.89%, and its estimated monthly branded searches held steady at 90. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Faber-Castell and Liquitex were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liquitex was listed before Faber-Castell in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Liquitex estimated searches | Liquitex Share of Search | Liquitex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 13.4% | 3 | 90 | 1.1% | 9 | | Nov 2025 | 1.3K | 13.1% | 3 | 90 | 0.9% | 9 | | Dec 2025 | 1.6K | 14.3% | 3 | 110 | 1% | 9 | | Jan 2026 | 1.4K | 17.1% | 3 | 140 | 1.7% | 9 | | Feb 2026 | 1.1K | 14.6% | 3 | 110 | 1.4% | 9 | | Mar 2026 | 1.1K | 11.8% | 3 | 90 | 0.93% | 9 | | Apr 2026 | 1.3K | 12% | 3 | 90 | 0.85% | 9 | | May 2026 | 1.3K | 11.8% | 3 | 110 | 0.97% | 9 | | Jun 2026 | 1.2K | 11.3% | 3 | 110 | 1% | 9 | | Jul 2026 | 1.1K | 10.8% | 3 | 140 | 1.3% | 9 | | Aug 2026 | 1.4K | 13.3% | 3 | 140 | 1.3% | 9 | | Sep 2026 | 1.5K | 14.8% | 3 | 90 | 0.89% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Liquitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell markers”, “faber castell paint”, “faber castell pencils”, “faber castell polychromos”, “fabercastell”, “fabercastell markers”, “fabercastell paint” and “fabercastell pencils”, summed into one figure. - **Liquitex**: Measured on the search term “liquitex”. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Liquitex profile](/demand/nz/brands/liquitex) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Liquitex more popular in search? In September 2026, Faber-Castell had more branded searches than Liquitex among art supply brands in New Zealand. Faber-Castell had about 1,490 branded searches, while Liquitex had 90. Faber-Castell made up 14.8% of all art supply brand searches we track, and Liquitex accounted for 0.89%. ## Cite this page Brandwave. "Faber-Castell vs Liquitex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/faber-castell-vs-liquitex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/faber-castell-vs-liquitex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.