---
title: "Fab vs Poly Haven: Which is more popular in New Zealand?"
description: "Is Fab or Poly Haven more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 3D texture and asset libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fab-epic-vs-poly-haven"
publisher: "Brandwave"
---

# Fab vs Poly Haven: Which is more popular in New Zealand?

Is Fab or Poly Haven more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 3D texture and asset libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fab and Poly Haven
- **Competitive set**: 3D texture and asset libraries
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Fab Share of Search**: 4.1%
- **Poly Haven Share of Search**: 52.9%

## Is Fab or Poly Haven more popular in search?

- In October 2026, Poly Haven had more branded searches than Fab among 3D texture and asset libraries in New Zealand. Poly Haven had about 640 branded searches, while Fab had 50. Poly Haven made up 52.9% of all 3D texture and asset library searches we track, and Fab accounted for 4.1%.
- Poly Haven was ahead of Fab in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand moved from 45.5% to 52.9%, and its estimated monthly branded searches moved from 350 to 640.

## Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Poly Haven appeared in all four answers. Fab was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Poly Haven was listed before Fab in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Poly Haven | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Fab | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| ambientCG | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Quixel Megascans | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Synty Studios | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Poliigon | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Textures.com | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| CGAxis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about 3D texture and asset libraries

- Asked ChatGPT "Which 3D texture and asset library should I use in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans
- Asked ChatGPT "What are the best 3D texture and asset libraries in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans, 4. ambientCG, 5. Poliigon, 6. Synty Studios, 7. Textures.com
- Asked ChatGPT "What's the best 3D texture and asset library in New Zealand for game art assets?": 1. Fab, 2. Poly Haven, 3. Synty Studios, 4. ambientCG, 5. Quixel Megascans
- Searched Google, AI Overview "3d texture library": 1. Poly Haven, 2. ambientCG, 3. Textures.com, 4. Poliigon, 5. Quixel Megascans

Not named in any answer: CGAxis.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

- In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
- In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.

## How has branded search for Fab and Poly Haven changed in New Zealand over the last 12 months?

| Month | Fab estimated searches | Fab Share of Search | Fab rank | Poly Haven estimated searches | Poly Haven Share of Search | Poly Haven rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 30 | 3.9% | 5 | 350 | 45.5% | 1 |
| Dec 2025 | 30 | 5.8% | 6 | 230 | 44.2% | 1 |
| Jan 2026 | 40 | 6.3% | 4 | 280 | 43.8% | 1 |
| Feb 2026 | 20 | 2.7% | 6 | 430 | 58.1% | 1 |
| Mar 2026 | 40 | 3.6% | 5 | 650 | 58.6% | 1 |
| Apr 2026 | 30 | 3.4% | 6 | 470 | 53.4% | 1 |
| May 2026 | 30 | 2.5% | 5 | 710 | 58.7% | 1 |
| Jun 2026 | 40 | 3.6% | 5 | 640 | 57.1% | 1 |
| Jul 2026 | 50 | 4.5% | 5 | 650 | 59.1% | 1 |
| Aug 2026 | 40 | 3.6% | 5 | 640 | 57.7% | 1 |
| Sep 2026 | 30 | 2.9% | 5 | 580 | 55.8% | 1 |
| Oct 2026 | 50 | 4.1% | 5 | 640 | 52.9% | 1 |

## How are Fab’s and Poly Haven’s branded searches counted?

Brandwave collects information about searches that people make online using Fab’s and Poly Haven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fab**: Measured on the search terms “fab epic”, “fab marketplace” and “fab.com”, summed into one figure.
- **Poly Haven**: Measured on the search terms “poly haven” and “polyhaven”, summed into one figure.

- [Fab profile](/demand/nz/brands/fab-epic)
- [Poly Haven profile](/demand/nz/brands/poly-haven)
- [All 3D texture and asset libraries in New Zealand](/demand/nz/categories/nz-3d-texture-libraries): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fab or Poly Haven more popular in search?

In October 2026, Poly Haven had more branded searches than Fab among 3D texture and asset libraries in New Zealand. Poly Haven had about 640 branded searches, while Fab had 50. Poly Haven made up 52.9% of all 3D texture and asset library searches we track, and Fab accounted for 4.1%.

## Cite this page

Brandwave. "Fab vs Poly Haven: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/fab-epic-vs-poly-haven

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fab-epic-vs-poly-haven. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
