--- title: "F45 Training vs Reform Fitness: Which is searched more in New Zealand?" description: "Is F45 Training or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/f45-training-vs-reform-fitness" publisher: "Brandwave" --- # F45 Training vs Reform Fitness: Which is searched more in New Zealand? Is F45 Training or Reform Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: F45 Training and Reform Fitness - **Competitive set**: Boutique fitness studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **F45 Training Share of Search**: 10.4% - **Reform Fitness Share of Search**: 6.3% ## Is F45 Training or Reform Fitness more popular in search? - In September 2026, F45 Training had more branded searches than Reform Fitness among boutique fitness studios in New Zealand. F45 Training had about 2,790 branded searches, while Reform Fitness had 1,680. F45 Training made up 10.4% of all boutique fitness studio searches we track, and Reform Fitness accounted for 6.3%. - F45 Training was ahead of Reform Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in New Zealand moved from 12.1% to 10.4%, and its estimated monthly branded searches moved from 4.7K to 2.8K. - Across the 12 months ending September 2026, Reform Fitness’ share of searches among boutique fitness studios in New Zealand moved from 3.9% to 6.3%, and its estimated monthly branded searches moved from 1.5K to 1.7K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, F45 Training was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Reform Fitness was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. F45 Training was listed before Reform Fitness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | F45 Training | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Les Mills | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Reform Fitness | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | KX Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Orangetheory Fitness | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Club Pilates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "Which boutique fitness studio chain should I join in New Zealand?": 1. F45 Training, 2. Body Fit Training, 3. Reform Fitness, 4. Les Mills, 5. KX Pilates - Asked ChatGPT "What are the best boutique fitness studio chains in New Zealand?": 1. F45 Training, 2. Body Fit Training, 3. Reform Fitness, 4. Les Mills - Asked ChatGPT "What's the best boutique fitness studio chain in New Zealand for group workouts?": 1. F45 Training, 2. Les Mills, 3. Body Fit Training - Searched Google, AI Overview "boutique fitness nz": 1. Reform Fitness Not named in any answer: Orangetheory Fitness and Club Pilates. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand boutique fitness studios in September 2026? - In September 2026, F45 Training rose from 3rd to 2nd among boutique fitness studios in New Zealand. ## Month by month | Month | F45 Training estimated searches | F45 Training Share of Search | F45 Training rank | Reform Fitness estimated searches | Reform Fitness Share of Search | Reform Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 12.1% | 2 | 1.5K | 3.9% | 4 | | Nov 2025 | 4.2K | 12.6% | 2 | 1.6K | 5% | 4 | | Dec 2025 | 3.6K | 12.9% | 2 | 1.7K | 6.1% | 4 | | Jan 2026 | 5.1K | 12.5% | 2 | 1.8K | 4.4% | 4 | | Feb 2026 | 4.2K | 12.8% | 2 | 1.5K | 4.6% | 4 | | Mar 2026 | 4K | 12% | 2 | 1.8K | 5.5% | 4 | | Apr 2026 | 3.6K | 10.8% | 2 | 2.1K | 6.3% | 4 | | May 2026 | 3.1K | 9.6% | 3 | 2K | 6.1% | 4 | | Jun 2026 | 3.3K | 8.8% | 3 | 1.7K | 4.5% | 4 | | Jul 2026 | 3.2K | 11.8% | 2 | 1.8K | 6.7% | 4 | | Aug 2026 | 2.8K | 10.2% | 3 | 1.6K | 6% | 4 | | Sep 2026 | 2.8K | 10.4% | 2 | 1.7K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using F45 Training’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **F45 Training**: Measured on the search terms “f45”, “f45 basin reserve”, “f45 gym”, “f45 hamilton”, “f45 marshlands”, “f45 ponsonby”, “f45 richmond”, “f45 rototuna”, “f45 swanson”, “f45 training”, “f45 training classes” and “f45 training gym”, summed into one figure. - **Reform Fitness**: Measured on the search terms “reform cambridge”, “reform dunedin”, “reform petone”, “reform queenstown” and “reform rotorua”, summed into one figure. - [F45 Training profile](/demand/nz/brands/f45-training) - [Reform Fitness profile](/demand/nz/brands/reform-fitness) - [All boutique fitness studios in New Zealand](/demand/nz/categories/nz-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is F45 Training or Reform Fitness more popular in search? In September 2026, F45 Training had more branded searches than Reform Fitness among boutique fitness studios in New Zealand. F45 Training had about 2,790 branded searches, while Reform Fitness had 1,680. F45 Training made up 10.4% of all boutique fitness studio searches we track, and Reform Fitness accounted for 6.3%. ## Cite this page Brandwave. "F45 Training vs Reform Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/f45-training-vs-reform-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/f45-training-vs-reform-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.