--- title: "F45 Training vs KX Pilates: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, F45 Training or KX Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/f45-training-vs-kx-pilates" publisher: "Brandwave" --- # F45 Training vs KX Pilates: Which is more popular by branded search in New Zealand? Which is more popular in search, F45 Training or KX Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: F45 Training and KX Pilates - **Competitive set**: Boutique fitness studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **F45 Training Share of Search**: 42.8% - **KX Pilates Share of Search**: 7.3% ## Which is more popular in search, F45 Training or KX Pilates? - In August 2026, F45 Training had more branded searches than KX Pilates among boutique fitness studios in New Zealand. F45 Training was estimated to have 3.8K branded searches compared to KX Pilates’ 650, and held a 42.8% Share of Search versus KX Pilates’ 7.3%. - F45 Training was ahead of KX Pilates in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 49% to 42.8%, and its estimated monthly branded searches moved from 5.8K to 3.8K. - Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 6.5% to 7.3%, and its estimated monthly branded searches moved from 770 to 650. ## How did search popularity change for New Zealand boutique fitness studios in August 2026? - In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%. - In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%. - KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026. ## Month by month | Month | F45 Training estimated searches | F45 Training Share of Search | F45 Training rank | KX Pilates estimated searches | KX Pilates Share of Search | KX Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 49% | 1 | 770 | 6.5% | 3 | | Nov 2025 | 5.1K | 47.3% | 1 | 610 | 5.6% | 3 | | Dec 2025 | 4.7K | 48.7% | 1 | 470 | 4.8% | 4 | | Jan 2026 | 6.3K | 46.8% | 1 | 740 | 5.5% | 3 | | Feb 2026 | 5.3K | 51.7% | 1 | 600 | 5.8% | 3 | | Mar 2026 | 5.2K | 45.9% | 1 | 620 | 5.5% | 3 | | Apr 2026 | 4.7K | 46.5% | 1 | 870 | 8.6% | 3 | | May 2026 | 4.3K | 42.3% | 1 | 1.2K | 11.8% | 3 | | Jun 2026 | 4.3K | 46% | 1 | 730 | 7.8% | 3 | | Jul 2026 | 4.3K | 49.1% | 1 | 670 | 7.7% | 3 | | Aug 2026 | 3.8K | 42.8% | 2 | 650 | 7.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using F45 Training’s and KX Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **F45 Training**: Measured on the search terms “cost for f45”, “f45”, “f45 basin reserve”, “f45 gym”, “f45 hamilton”, “f45 marshlands”, “f45 membership cost”, “f45 near me”, “f45 nz”, “f45 ponsonby”, “f45 pricing”, “f45 richmond”, “f45 rototuna”, “f45 swanson”, “f45 training”, “f45 training classes”, “f45 training gym”, “f45 training near me”, “f45 training new zealand”, “f45 training online” and “f45training com”, summed into one figure. - **KX Pilates**: Measured on the search terms “kx pilates”, “kx pilates auckland”, “kx pilates classes”, “kx pilates cost”, “kx pilates hamilton”, “kx pilates near me”, “kx pilates nz”, “kx pilates offer”, “kx pilates online”, “kx pilates price list”, “kx pilates prices”, “kx pilates reformer”, “kx pilates workout”, “kxpilates” and “kxpilates near me”, summed into one figure. - [F45 Training profile](/demand/nz/brands/f45-training) - [KX Pilates profile](/demand/nz/brands/kx-pilates) - [All boutique fitness studios in New Zealand](/demand/nz/categories/nz-boutique-fitness-studios): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, F45 Training or KX Pilates? In August 2026, F45 Training had more branded searches than KX Pilates among boutique fitness studios in New Zealand. F45 Training was estimated to have 3.8K branded searches compared to KX Pilates’ 650, and held a 42.8% Share of Search versus KX Pilates’ 7.3%. ## Cite this page Brandwave. "F45 Training vs KX Pilates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/f45-training-vs-kx-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/f45-training-vs-kx-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.