--- title: "EzyDog vs Ferplast: Which is searched more in New Zealand?" description: "Is EzyDog or Ferplast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ezydog-vs-ferplast" publisher: "Brandwave" --- # EzyDog vs Ferplast: Which is searched more in New Zealand? Is EzyDog or Ferplast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EzyDog and Ferplast - **Competitive set**: Pet accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **EzyDog Share of Search**: 42.5% - **Ferplast Share of Search**: 1.7% ## Is EzyDog or Ferplast more popular in search? - In September 2026, EzyDog had more branded searches than Ferplast among pet accessory brands in New Zealand. EzyDog had about 1,240 branded searches, while Ferplast had 50. EzyDog made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. - EzyDog was ahead of Ferplast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand moved from 44.1% to 42.5%, and its estimated monthly branded searches moved from 1.3K to 1.2K. - Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 40 to 50. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ferplast did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches. ## Month by month | Month | EzyDog estimated searches | EzyDog Share of Search | EzyDog rank | Ferplast estimated searches | Ferplast Share of Search | Ferplast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 44.1% | 1 | 40 | 1.3% | 7 | | Nov 2025 | 1.2K | 42.6% | 1 | 60 | 2.1% | 6 | | Dec 2025 | 1.4K | 44.3% | 1 | 80 | 2.6% | 6 | | Jan 2026 | 1.4K | 47.3% | 1 | 70 | 2.3% | 5 | | Feb 2026 | 1.1K | 39.4% | 1 | 70 | 2.5% | 5 | | Mar 2026 | 1.1K | 37.1% | 2 | 80 | 2.6% | 5 | | Apr 2026 | 1.2K | 38.2% | 2 | 100 | 3.2% | 5 | | May 2026 | 1.2K | 37% | 2 | 100 | 3.1% | 5 | | Jun 2026 | 1.1K | 38.2% | 2 | 40 | 1.4% | 6 | | Jul 2026 | 1.3K | 40% | 2 | 70 | 2.1% | 5 | | Aug 2026 | 1.3K | 37.8% | 2 | 40 | 1.2% | 7 | | Sep 2026 | 1.2K | 42.5% | 1 | 50 | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using EzyDog’s and Ferplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EzyDog**: Measured on the search terms “ezydog”, “ezydog adventure light”, “ezydog backpack”, “ezydog car harness”, “ezydog checkmate collar”, “ezydog collar”, “ezydog crosscheck harness”, “ezydog dfd”, “ezydog drive”, “ezydog drive harness”, “ezydog express harness”, “ezydog handy leash”, “ezydog harness”, “ezydog lead”, “ezydog leash”, “ezydog life jacket”, “ezydog light”, “ezydog luca”, “ezydog luca leash”, “ezydog running leash”, “ezydog seat belt”, “ezydog snakpak”, “ezydog summit backpack”, “ezydog x link harness”, “ezydog xlink harness” and “petstock ezydog harness”, summed into one figure. - **Ferplast**: Measured on the search terms “ferplast”, “ferplast 100”, “ferplast atlas”, “ferplast bird cage”, “ferplast cat carrier”, “ferplast cottage”, “ferplast criceti 100”, “ferplast dog bed”, “ferplast dog crate”, “ferplast dogvilla”, “ferplast duna”, “ferplast furat”, “ferplast furet tower”, “ferplast grand lodge”, “ferplast hamster cage”, “ferplast hamster tubes”, “ferplast maxi duna”, “ferplast rabbit cage”, “ferplast rat cage”, “ferplast siesta deluxe”, “ferplast swing” and “ferplast tubes”, summed into one figure. - [EzyDog profile](/demand/nz/brands/ezydog) - [Ferplast profile](/demand/nz/brands/ferplast) - [All pet accessory brands in New Zealand](/demand/nz/categories/nz-pet-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EzyDog or Ferplast more popular in search? In September 2026, EzyDog had more branded searches than Ferplast among pet accessory brands in New Zealand. EzyDog had about 1,240 branded searches, while Ferplast had 50. EzyDog made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. ## Cite this page Brandwave. "EzyDog vs Ferplast: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ezydog-vs-ferplast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ezydog-vs-ferplast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.