--- title: "EziBuy vs Taking Shape: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EziBuy or Taking Shape? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ezibuy-vs-taking-shape" publisher: "Brandwave" --- # EziBuy vs Taking Shape: Which is more popular by branded search in New Zealand? Which is more popular in search, EziBuy or Taking Shape? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EziBuy and Taking Shape - **Competitive set**: Plus-size fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **EziBuy Share of Search**: 2.9% - **Taking Shape Share of Search**: 36.8% ## Which is more popular in search, EziBuy or Taking Shape? - In August 2026, Taking Shape had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to EziBuy’s 1.8K, and held a 36.8% Share of Search versus EziBuy’s 2.9%. - Taking Shape was ahead of EziBuy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 5.5% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.8K. - Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K. ## How did search popularity change for New Zealand plus-size fashion retailers in August 2026? - Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026. ## Month by month | Month | EziBuy estimated searches | EziBuy Share of Search | EziBuy rank | Taking Shape estimated searches | Taking Shape Share of Search | Taking Shape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5.5% | 3 | 24.8K | 37.7% | 2 | | Nov 2025 | 4.3K | 5.4% | 3 | 30.1K | 37.8% | 2 | | Dec 2025 | 3.2K | 4.7% | 3 | 28.2K | 41.3% | 2 | | Jan 2026 | 3K | 4.8% | 3 | 23K | 36.6% | 2 | | Feb 2026 | 2.1K | 3.8% | 3 | 22.9K | 41.3% | 2 | | Mar 2026 | 2.5K | 4.3% | 3 | 22.6K | 39.1% | 2 | | Apr 2026 | 2.5K | 4.4% | 3 | 22.7K | 39.1% | 2 | | May 2026 | 2.5K | 3.7% | 3 | 27.8K | 41.2% | 2 | | Jun 2026 | 2K | 3% | 3 | 27.8K | 41.7% | 2 | | Jul 2026 | 2K | 3.3% | 3 | 22.8K | 37% | 2 | | Aug 2026 | 1.8K | 2.9% | 3 | 22.6K | 36.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EziBuy’s and Taking Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EziBuy**: Measured on the search terms “ezibuy”, “ezibuy clothing”, “ezibuy com”, “ezibuy curve”, “ezibuy dresses”, “ezibuy home”, “ezibuy near me”, “ezibuy nz”, “ezibuy online”, “ezibuy plus size” and “ezibuy swimwear”, summed into one figure. - **Taking Shape**: Measured on the search terms “dresses taking shape”, “taking shape”, “taking shape airport”, “taking shape bra”, “taking shape clothing”, “taking shape jeans”, “taking shape near me”, “taking shape northland”, “taking shape nz”, “taking shape online”, “taking shape outlet”, “taking shape plus size”, “taking shape sale”, “taking shape shop”, “takingshape”, “takingshape com” and “takingshape nz”, summed into one figure. - [EziBuy profile](/demand/nz/brands/ezibuy) - [Taking Shape profile](/demand/nz/brands/taking-shape) - [All plus-size fashion retailers in New Zealand](/demand/nz/categories/nz-plus-size-fashion): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EziBuy or Taking Shape? In August 2026, Taking Shape had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to EziBuy’s 1.8K, and held a 36.8% Share of Search versus EziBuy’s 2.9%. ## Cite this page Brandwave. "EziBuy vs Taking Shape: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ezibuy-vs-taking-shape This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ezibuy-vs-taking-shape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.