--- title: "Eyes on Broadway vs OPSM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Eyes on Broadway or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eyes-on-broadway-vs-opsm" publisher: "Brandwave" --- # Eyes on Broadway vs OPSM: Which is more popular by branded search in New Zealand? Which is more popular in search, Eyes on Broadway or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eyes on Broadway and OPSM - **Competitive set**: Palmerston North optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Eyes on Broadway Share of Search**: 0.54% - **OPSM Share of Search**: 22.5% ## Which is more popular in search, Eyes on Broadway or OPSM? - In August 2026, OPSM had more branded searches than Eyes on Broadway among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Eyes on Broadway’s 740, and held a 22.5% Share of Search versus Eyes on Broadway’s 0.54%. - OPSM was ahead of Eyes on Broadway in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Eyes on Broadway’s estimated Share of Search among palmerston north optometrists in New Zealand held steady at 0.54%, and its estimated monthly branded searches moved from 730 to 740. - Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 21.1% to 22.5%, and its estimated monthly branded searches moved from 28.4K to 30.6K. ## How did search popularity change for New Zealand palmerston north optometrists in August 2026? - In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%. ## Month by month | Month | Eyes on Broadway estimated searches | Eyes on Broadway Share of Search | Eyes on Broadway rank | OPSM estimated searches | OPSM Share of Search | OPSM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 0.54% | 5 | 28.4K | 21.1% | 2 | | Nov 2025 | 740 | 0.5% | 5 | 33.6K | 22.6% | 2 | | Dec 2025 | 710 | 0.56% | 5 | 30.4K | 23.8% | 2 | | Jan 2026 | 690 | 0.47% | 5 | 31.2K | 21.3% | 2 | | Feb 2026 | 650 | 0.51% | 5 | 26.1K | 20.4% | 2 | | Mar 2026 | 820 | 0.54% | 5 | 30.8K | 20.2% | 2 | | Apr 2026 | 710 | 0.48% | 5 | 29.2K | 19.7% | 2 | | May 2026 | 690 | 0.46% | 5 | 31.3K | 20.6% | 2 | | Jun 2026 | 820 | 0.6% | 5 | 30.7K | 22.6% | 2 | | Jul 2026 | 710 | 0.53% | 5 | 31.1K | 23.1% | 2 | | Aug 2026 | 740 | 0.54% | 5 | 30.6K | 22.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eyes on Broadway’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eyes on Broadway**: Measured on the search terms “eyes on broadway”, “eyes on broadway palmerston north” and “eyesonbroadway”, summed into one figure. - **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure. - [Eyes on Broadway profile](/demand/nz/brands/eyes-on-broadway) - [OPSM profile](/demand/nz/brands/opsm) - [All palmerston north optometrists in New Zealand](/demand/nz/categories/nz-palmerston-north-optometrists): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eyes on Broadway or OPSM? In August 2026, OPSM had more branded searches than Eyes on Broadway among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Eyes on Broadway’s 740, and held a 22.5% Share of Search versus Eyes on Broadway’s 0.54%. ## Cite this page Brandwave. "Eyes on Broadway vs OPSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eyes-on-broadway-vs-opsm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eyes-on-broadway-vs-opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.