---
title: "EY vs RSM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EY or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ey-new-zealand-vs-rsm-new-zealand"
publisher: "Brandwave"
---

# EY vs RSM: Which is more popular by branded search in New Zealand?

Which is more popular in search, EY or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EY and RSM
- **Competitive set**: accounting and advisory firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EY Share of Search**: 4.1%
- **RSM Share of Search**: 1.1%

## Which is more popular in search, EY or RSM?

- In August 2026, EY had more branded searches than RSM among accounting and advisory firms in New Zealand. EY was estimated to have 1.6K branded searches compared to RSM’s 430, and held a 4.1% Share of Search versus RSM’s 1.1%.
- EY was ahead of RSM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 2.6% to 1.1%, and its estimated monthly branded searches moved from 890 to 430.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.
- EY’s estimated Share of Search among accounting and advisory firms in New Zealand has lost ground for 3 months in a row, from 4.9% to 4.1% in August 2026.

## Month by month

| Month | EY estimated searches | EY Share of Search | EY rank | RSM estimated searches | RSM Share of Search | RSM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 4.2% | 7 | 890 | 2.6% | 8 |
| Nov 2025 | 1.6K | 4.6% | 7 | 1K | 3% | 8 |
| Dec 2025 | 1.1K | 4.3% | 7 | 720 | 2.7% | 8 |
| Jan 2026 | 1.3K | 4.6% | 7 | 680 | 2.4% | 8 |
| Feb 2026 | 1.7K | 4.7% | 7 | 910 | 2.5% | 8 |
| Mar 2026 | 3.3K | 6.4% | 6 | 1.3K | 2.5% | 8 |
| Apr 2026 | 1.6K | 5% | 6 | 880 | 2.7% | 8 |
| May 2026 | 1.7K | 4.9% | 7 | 770 | 2.3% | 8 |
| Jun 2026 | 1.7K | 4.4% | 7 | 900 | 2.4% | 8 |
| Jul 2026 | 1.6K | 4.2% | 7 | 700 | 1.8% | 9 |
| Aug 2026 | 1.6K | 4.1% | 7 | 430 | 1.1% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EY’s and RSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EY**: Measured on the search terms “ernst & young nz”, “ernst and young auckland”, “ernst and young new zealand”, “ernst and young nz”, “ernst and young wellington”, “EY Auckland”, “EY Christchurch”, “ey near me”, “ey new zealand”, “EY NZ” and “EY Wellington”, summed into one figure.
- **RSM**: Measured on the search terms “RSM Auckland”, “RSM New Zealand”, “rsm new zealand auckland” and “RSM NZ”, summed into one figure.

- [EY profile](/demand/nz/brands/ey-new-zealand)
- [RSM profile](/demand/nz/brands/rsm-new-zealand)
- [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EY or RSM?

In August 2026, EY had more branded searches than RSM among accounting and advisory firms in New Zealand. EY was estimated to have 1.6K branded searches compared to RSM’s 430, and held a 4.1% Share of Search versus RSM’s 1.1%.

## Cite this page

Brandwave. "EY vs RSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ey-new-zealand-vs-rsm-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ey-new-zealand-vs-rsm-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.