---
title: "EY vs Grant Thornton: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EY or Grant Thornton? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ey-new-zealand-vs-grant-thornton-new-zealand"
publisher: "Brandwave"
---

# EY vs Grant Thornton: Which is more popular by branded search in New Zealand?

Which is more popular in search, EY or Grant Thornton? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EY and Grant Thornton
- **Competitive set**: accounting and advisory firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EY Share of Search**: 5%
- **Grant Thornton Share of Search**: 6.6%

## Which is more popular in search, EY or Grant Thornton?

- In August 2026, Grant Thornton had more branded searches than EY among accounting and advisory firms in New Zealand. Grant Thornton was estimated to have 2.1K branded searches compared to EY’s 1.6K, and held a 6.6% Share of Search versus EY’s 5%.
- The lead changed hands 2 times in the 11 months ending August 2026: EY took it in March 2026, Grant Thornton took it in May 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 5.5% to 6.6%, and its estimated monthly branded searches moved from 1.7K to 2.1K.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, Grant Thornton lost estimated Share of Search among accounting and advisory firms in New Zealand, from 7.3% to 6.6%.
- In August 2026, EY lost estimated Share of Search among accounting and advisory firms in New Zealand, from 5.6% to 5%.

## Month by month

| Month | EY estimated searches | EY Share of Search | EY rank | Grant Thornton estimated searches | Grant Thornton Share of Search | Grant Thornton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 4.7% | 7 | 1.7K | 5.5% | 6 |
| Nov 2025 | 1.6K | 5.1% | 7 | 2.3K | 7.3% | 5 |
| Dec 2025 | 1.1K | 5.1% | 7 | 1.4K | 6% | 6 |
| Jan 2026 | 1.3K | 5.2% | 7 | 1.8K | 7.1% | 6 |
| Feb 2026 | 1.7K | 5.3% | 7 | 2.1K | 6.6% | 6 |
| Mar 2026 | 3.3K | 7.4% | 6 | 2.4K | 5.5% | 7 |
| Apr 2026 | 1.6K | 5.6% | 6 | 1.5K | 5.1% | 7 |
| May 2026 | 1.7K | 5.7% | 7 | 1.8K | 5.9% | 6 |
| Jun 2026 | 1.7K | 5.7% | 7 | 1.7K | 5.8% | 6 |
| Jul 2026 | 1.6K | 5.6% | 7 | 2.1K | 7.3% | 6 |
| Aug 2026 | 1.6K | 5% | 7 | 2.1K | 6.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EY’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EY**: Measured on the search terms “ernst & young nz”, “ernst and young auckland”, “ernst and young new zealand”, “ernst and young nz”, “ernst and young wellington”, “EY Auckland”, “EY Christchurch”, “ey near me”, “ey new zealand”, “EY NZ” and “EY Wellington”, summed into one figure.
- **Grant Thornton**: Measured on the search terms “Grant Thornton Auckland”, “grant thornton chch”, “Grant Thornton Christchurch”, “grant thornton near me”, “grant thornton new zealand”, “Grant Thornton NZ” and “Grant Thornton Wellington”, summed into one figure.

- [EY profile](/demand/nz/brands/ey-new-zealand)
- [Grant Thornton profile](/demand/nz/brands/grant-thornton-new-zealand)
- [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EY or Grant Thornton?

In August 2026, Grant Thornton had more branded searches than EY among accounting and advisory firms in New Zealand. Grant Thornton was estimated to have 2.1K branded searches compared to EY’s 1.6K, and held a 6.6% Share of Search versus EY’s 5%.

## Cite this page

Brandwave. "EY vs Grant Thornton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ey-new-zealand-vs-grant-thornton-new-zealand

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