--- title: "Extreme Boats vs Rayglass: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Extreme Boats or Rayglass? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/extreme-boats-vs-rayglass" publisher: "Brandwave" --- # Extreme Boats vs Rayglass: Which is more popular by branded search in New Zealand? Which is more popular in search, Extreme Boats or Rayglass? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Extreme Boats and Rayglass - **Competitive set**: Boat brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Extreme Boats Share of Search**: 9.3% - **Rayglass Share of Search**: 15.1% ## Which is more popular in search, Extreme Boats or Rayglass? - In August 2026, Rayglass had more branded searches than Extreme Boats among boat brands in New Zealand. Rayglass was estimated to have 1.8K branded searches compared to Extreme Boats’ 1.1K, and held a 15.1% Share of Search versus Extreme Boats’ 9.3%. - Rayglass was ahead of Extreme Boats in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Extreme Boats’ estimated Share of Search among boat brands in New Zealand moved from 11% to 9.3%, and its estimated monthly branded searches moved from 1.6K to 1.1K. - Across the 11 months ending August 2026, Rayglass’ estimated Share of Search among boat brands in New Zealand moved from 14.9% to 15.1%, and its estimated monthly branded searches moved from 2.1K to 1.8K. ## How did search popularity change for New Zealand boat brands in August 2026? - In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%. - In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%. ## Month by month | Month | Extreme Boats estimated searches | Extreme Boats Share of Search | Extreme Boats rank | Rayglass estimated searches | Rayglass Share of Search | Rayglass rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 11% | 4 | 2.1K | 14.9% | 3 | | Nov 2025 | 1.5K | 9.2% | 5 | 2.4K | 14.4% | 2 | | Dec 2025 | 1.5K | 9.2% | 6 | 2.3K | 14% | 3 | | Jan 2026 | 1.9K | 8% | 6 | 3.2K | 13.8% | 3 | | Feb 2026 | 1.5K | 9.6% | 6 | 2.4K | 15% | 3 | | Mar 2026 | 1.2K | 8.4% | 6 | 2.4K | 17.1% | 2 | | Apr 2026 | 1K | 9.3% | 6 | 1.6K | 14.9% | 2 | | May 2026 | 1.2K | 9.7% | 6 | 2K | 16.2% | 2 | | Jun 2026 | 1K | 9.8% | 6 | 1.6K | 15.9% | 2 | | Jul 2026 | 880 | 8.7% | 6 | 1.7K | 16.8% | 2 | | Aug 2026 | 1.1K | 9.3% | 5 | 1.8K | 15.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Extreme Boats’ and Rayglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Extreme Boats**: Measured on the search terms “extreme boats”, “extreme boats for sale”, “extreme boats near me”, “extreme boats nz”, “extremeboats” and “extremeboats for sale”, summed into one figure. - **Rayglass**: Measured on the search terms “rayglass”, “rayglass 2150”, “rayglass 2350”, “rayglass 2500 for sale”, “rayglass 2800”, “rayglass 3000”, “rayglass 3500”, “rayglass 3500 price”, “rayglass 4000”, “rayglass 4000 for sale”, “rayglass 730”, “rayglass boats for sale”, “rayglass co nz”, “rayglass for sale” and “rayglass nz”, summed into one figure. - [Extreme Boats profile](/demand/nz/brands/extreme-boats) - [Rayglass profile](/demand/nz/brands/rayglass) - [All boat brands in New Zealand](/demand/nz/categories/nz-boat-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Extreme Boats or Rayglass? In August 2026, Rayglass had more branded searches than Extreme Boats among boat brands in New Zealand. Rayglass was estimated to have 1.8K branded searches compared to Extreme Boats’ 1.1K, and held a 15.1% Share of Search versus Extreme Boats’ 9.3%. ## Cite this page Brandwave. "Extreme Boats vs Rayglass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/extreme-boats-vs-rayglass This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/extreme-boats-vs-rayglass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.