---
title: "ExpressVPN vs Surfshark: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ExpressVPN or Surfshark? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/expressvpn-vs-surfshark"
publisher: "Brandwave"
---

# ExpressVPN vs Surfshark: Which is more popular by branded search in New Zealand?

Which is more popular in search, ExpressVPN or Surfshark? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ExpressVPN and Surfshark
- **Competitive set**: VPN services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ExpressVPN Share of Search**: 2.6%
- **Surfshark Share of Search**: 22.4%

## Which is more popular in search, ExpressVPN or Surfshark?

- In August 2026, Surfshark had more branded searches than ExpressVPN among VPN services in New Zealand. Surfshark was estimated to have 2.6K branded searches compared to ExpressVPN’s 300, and held a 22.4% Share of Search versus ExpressVPN’s 2.6%.
- Surfshark was ahead of ExpressVPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.
- Across the 11 months ending August 2026, Surfshark’s estimated Share of Search among VPN services in New Zealand moved from 22.6% to 22.4%, and its estimated monthly branded searches moved from 3.1K to 2.6K.

## How did search popularity change for New Zealand VPN services in August 2026?

- In August 2026, Surfshark gained estimated Share of Search among VPN services in New Zealand, from 18.6% to 22.4%.
- In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.

## Month by month

| Month | ExpressVPN estimated searches | ExpressVPN Share of Search | ExpressVPN rank | Surfshark estimated searches | Surfshark Share of Search | Surfshark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 1.9% | 4 | 3.1K | 22.6% | 2 |
| Nov 2025 | 290 | 2.1% | 4 | 3.1K | 22.4% | 2 |
| Dec 2025 | 310 | 2.3% | 4 | 3.1K | 22.8% | 2 |
| Jan 2026 | 350 | 2.5% | 4 | 3.1K | 22% | 2 |
| Feb 2026 | 340 | 2.5% | 4 | 2.7K | 19.7% | 2 |
| Mar 2026 | 310 | 2.3% | 4 | 2.6K | 19% | 2 |
| Apr 2026 | 340 | 2.6% | 3 | 2.6K | 19.9% | 2 |
| May 2026 | 360 | 2.7% | 3 | 2.6K | 19.4% | 2 |
| Jun 2026 | 430 | 2.6% | 3 | 3.1K | 18.8% | 2 |
| Jul 2026 | 480 | 3.4% | 3 | 2.6K | 18.6% | 2 |
| Aug 2026 | 300 | 2.6% | 3 | 2.6K | 22.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ExpressVPN’s and Surfshark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ExpressVPN**: Measured on the search terms “expressvpn app”, “expressvpn com”, “expressvpn cost”, “expressvpn free trial”, “expressvpn near me”, “expressvpn new zealand”, “expressvpn nz” and “expressvpn online”, summed into one figure.
- **Surfshark**: Measured on the search terms “surfshark”, “surfshark app”, “surfshark com”, “surfshark free trial”, “surfshark new zealand”, “surfshark nz” and “surfshark online”, summed into one figure.

- [ExpressVPN profile](/demand/nz/brands/expressvpn)
- [Surfshark profile](/demand/nz/brands/surfshark)
- [All VPN services in New Zealand](/demand/nz/categories/nz-vpn-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ExpressVPN or Surfshark?

In August 2026, Surfshark had more branded searches than ExpressVPN among VPN services in New Zealand. Surfshark was estimated to have 2.6K branded searches compared to ExpressVPN’s 300, and held a 22.4% Share of Search versus ExpressVPN’s 2.6%.

## Cite this page

Brandwave. "ExpressVPN vs Surfshark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/expressvpn-vs-surfshark

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/expressvpn-vs-surfshark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.