---
title: "ExpressVPN vs Proton VPN: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ExpressVPN or Proton VPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/expressvpn-vs-proton-vpn"
publisher: "Brandwave"
---

# ExpressVPN vs Proton VPN: Which is more popular by branded search in New Zealand?

Which is more popular in search, ExpressVPN or Proton VPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ExpressVPN and Proton VPN
- **Competitive set**: VPN services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ExpressVPN Share of Search**: 2.6%
- **Proton VPN Share of Search**: 0.09%

## Which is more popular in search, ExpressVPN or Proton VPN?

- In August 2026, ExpressVPN had more branded searches than Proton VPN among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to Proton VPN’s 10, and held a 2.6% Share of Search versus Proton VPN’s 0.09%.
- ExpressVPN was ahead of Proton VPN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.
- Across the 11 months ending August 2026, Proton VPN’s estimated Share of Search among VPN services in New Zealand moved from 0.07% to 0.09%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand VPN services in August 2026?

- In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.

## Month by month

| Month | ExpressVPN estimated searches | ExpressVPN Share of Search | ExpressVPN rank | Proton VPN estimated searches | Proton VPN Share of Search | Proton VPN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 1.9% | 4 | 10 | 0.07% | 5 |
| Nov 2025 | 290 | 2.1% | 4 | 20 | 0.14% | 5 |
| Dec 2025 | 310 | 2.3% | 4 | 20 | 0.15% | 5 |
| Jan 2026 | 350 | 2.5% | 4 | 20 | 0.14% | 5 |
| Feb 2026 | 340 | 2.5% | 4 | 20 | 0.15% | 5 |
| Mar 2026 | 310 | 2.3% | 4 | 20 | 0.15% | 5 |
| Apr 2026 | 340 | 2.6% | 3 | 20 | 0.15% | 5 |
| May 2026 | 360 | 2.7% | 3 | 20 | 0.15% | 5 |
| Jun 2026 | 430 | 2.6% | 3 | 10 | 0.06% | 5 |
| Jul 2026 | 480 | 3.4% | 3 | 20 | 0.14% | 5 |
| Aug 2026 | 300 | 2.6% | 3 | 10 | 0.09% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ExpressVPN’s and Proton VPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ExpressVPN**: Measured on the search terms “expressvpn app”, “expressvpn com”, “expressvpn cost”, “expressvpn free trial”, “expressvpn near me”, “expressvpn new zealand”, “expressvpn nz” and “expressvpn online”, summed into one figure.
- **Proton VPN**: Measured on the search terms “proton vpn new zealand” and “protonvpn com”, summed into one figure.

- [ExpressVPN profile](/demand/nz/brands/expressvpn)
- [Proton VPN profile](/demand/nz/brands/proton-vpn)
- [All VPN services in New Zealand](/demand/nz/categories/nz-vpn-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ExpressVPN or Proton VPN?

In August 2026, ExpressVPN had more branded searches than Proton VPN among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to Proton VPN’s 10, and held a 2.6% Share of Search versus Proton VPN’s 0.09%.

## Cite this page

Brandwave. "ExpressVPN vs Proton VPN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/expressvpn-vs-proton-vpn

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/expressvpn-vs-proton-vpn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.