---
title: "Export Gold vs Tui: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Export Gold or Tui? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/export-gold-vs-tui"
publisher: "Brandwave"
---

# Export Gold vs Tui: Which is more popular by branded search in New Zealand?

Which is more popular in search, Export Gold or Tui? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Export Gold and Tui
- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Export Gold Share of Search**: 5.9%
- **Tui Share of Search**: 7.6%

## Which is more popular in search, Export Gold or Tui?

- In August 2026, Tui had more branded searches than Export Gold among beer brands in New Zealand. Tui was estimated to have 2.6K branded searches compared to Export Gold’s 2K, and held a 7.6% Share of Search versus Export Gold’s 5.9%.
- Tui was ahead of Export Gold in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among beer brands in New Zealand moved from 8.6% to 7.6%, and its estimated monthly branded searches moved from 3.3K to 2.6K.

## How did search popularity change for New Zealand beer brands in August 2026?

- In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.

## Month by month

| Month | Export Gold estimated searches | Export Gold Share of Search | Export Gold rank | Tui estimated searches | Tui Share of Search | Tui rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 5.4% | 6 | 3.3K | 8.6% | 5 |
| Nov 2025 | 2.1K | 5.1% | 6 | 3K | 7.3% | 5 |
| Dec 2025 | 3.1K | 5.7% | 6 | 3.6K | 6.5% | 5 |
| Jan 2026 | 2.1K | 5.5% | 6 | 3K | 7.8% | 5 |
| Feb 2026 | 1.8K | 4.7% | 6 | 2.7K | 7.1% | 5 |
| Mar 2026 | 2K | 5.3% | 6 | 3K | 7.7% | 5 |
| Apr 2026 | 1.8K | 5.4% | 6 | 2.6K | 8.2% | 5 |
| May 2026 | 1.7K | 5.5% | 6 | 2.7K | 8.4% | 5 |
| Jun 2026 | 1.7K | 6% | 6 | 2K | 7% | 5 |
| Jul 2026 | 2K | 6.1% | 6 | 2.9K | 8.8% | 5 |
| Aug 2026 | 2K | 5.9% | 6 | 2.6K | 7.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Export Gold’s and Tui’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Export Gold**: Measured on the search terms “export gold”, “export gold beer”, “export gold lager”, “export gold near me”, “export gold nz” and “exportgold”, summed into one figure.
- **Tui**: Measured on the search terms “beer tui”, “countdown tui beer”, “tui brewery” and “tui strong lager”, summed into one figure.

- [Export Gold profile](/demand/nz/brands/export-gold)
- [Tui profile](/demand/nz/brands/tui)
- [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Export Gold or Tui?

In August 2026, Tui had more branded searches than Export Gold among beer brands in New Zealand. Tui was estimated to have 2.6K branded searches compared to Export Gold’s 2K, and held a 7.6% Share of Search versus Export Gold’s 5.9%.

## Cite this page

Brandwave. "Export Gold vs Tui: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/export-gold-vs-tui

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/export-gold-vs-tui. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.