--- title: "Export Gold vs Speight's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Export Gold or Speight's? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/export-gold-vs-speights" publisher: "Brandwave" --- # Export Gold vs Speight's: Which is more popular by branded search in New Zealand? Which is more popular in search, Export Gold or Speight's? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Export Gold and Speight's - **Competitive set**: Beer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Export Gold Share of Search**: 5.9% - **Speight's Share of Search**: 30.2% ## Which is more popular in search, Export Gold or Speight's? - In August 2026, Speight's had more branded searches than Export Gold among beer brands in New Zealand. Speight's was estimated to have 10.5K branded searches compared to Export Gold’s 2K, and held a 30.2% Share of Search versus Export Gold’s 5.9%. - Speight's was ahead of Export Gold in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Export Gold’s estimated Share of Search among beer brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches held steady at 2K. - Across the 11 months ending August 2026, Speight's’ estimated Share of Search among beer brands in New Zealand moved from 31.2% to 30.2%, and its estimated monthly branded searches moved from 11.8K to 10.5K. ## How did search popularity change for New Zealand beer brands in August 2026? - In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%. ## Month by month | Month | Export Gold estimated searches | Export Gold Share of Search | Export Gold rank | Speight's estimated searches | Speight's Share of Search | Speight's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 5.4% | 6 | 11.8K | 31.2% | 1 | | Nov 2025 | 2.1K | 5.1% | 6 | 13.2K | 32.5% | 1 | | Dec 2025 | 3.1K | 5.7% | 6 | 18.9K | 34.3% | 1 | | Jan 2026 | 2.1K | 5.5% | 6 | 13.6K | 35.8% | 1 | | Feb 2026 | 1.8K | 4.7% | 6 | 14.6K | 38.7% | 1 | | Mar 2026 | 2K | 5.3% | 6 | 13.5K | 34.8% | 1 | | Apr 2026 | 1.8K | 5.4% | 6 | 11K | 34.1% | 1 | | May 2026 | 1.7K | 5.5% | 6 | 10.5K | 33.1% | 1 | | Jun 2026 | 1.7K | 6% | 6 | 9.3K | 32% | 1 | | Jul 2026 | 2K | 6.1% | 6 | 10.5K | 31.5% | 1 | | Aug 2026 | 2K | 5.9% | 6 | 10.5K | 30.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Export Gold’s and Speight's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Export Gold**: Measured on the search terms “export gold”, “export gold beer”, “export gold lager”, “export gold near me”, “export gold nz” and “exportgold”, summed into one figure. - **Speight's**: Measured on the search terms “lime speights”, “shop speights”, “speights beer”, “speights brewery tours”, “speights lager”, “speights lime”, “speights low carb”, “speights low carb beer”, “speights mid ale”, “speights near me”, “speights nz”, “speights old dark”, “speights summit”, “speights summit lime”, “speights summit ultra”, “speights summit ultra lime”, “speights summit ultra pak n save”, “speights ultra” and “speights ultra low carb”, summed into one figure. - [Export Gold profile](/demand/nz/brands/export-gold) - [Speight's profile](/demand/nz/brands/speights) - [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Export Gold or Speight's? In August 2026, Speight's had more branded searches than Export Gold among beer brands in New Zealand. Speight's was estimated to have 10.5K branded searches compared to Export Gold’s 2K, and held a 30.2% Share of Search versus Export Gold’s 5.9%. ## Cite this page Brandwave. "Export Gold vs Speight's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/export-gold-vs-speights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/export-gold-vs-speights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.