---
title: "Expedia vs Wotif: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Expedia or Wotif? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/expedia-vs-wotif"
publisher: "Brandwave"
---

# Expedia vs Wotif: Which is more popular by branded search in New Zealand?

Which is more popular in search, Expedia or Wotif? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Expedia and Wotif
- **Competitive set**: Online travel booking sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Expedia Share of Search**: 11.6%
- **Wotif Share of Search**: 1.5%

## Which is more popular in search, Expedia or Wotif?

- In August 2026, Expedia had more branded searches than Wotif among online travel booking sites in New Zealand. Expedia was estimated to have 47K branded searches compared to Wotif’s 6.1K, and held an 11.6% Share of Search versus Wotif’s 1.5%.
- Expedia was ahead of Wotif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel booking sites in New Zealand moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 46.3K to 47K.
- Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 7.5K to 6.1K.

## How did search popularity change for New Zealand online travel booking sites in August 2026?

- Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Month by month

| Month | Expedia estimated searches | Expedia Share of Search | Expedia rank | Wotif estimated searches | Wotif Share of Search | Wotif rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 46.3K | 12.1% | 4 | 7.5K | 2% | 6 |
| Nov 2025 | 46.1K | 12.4% | 4 | 6.7K | 1.8% | 6 |
| Dec 2025 | 38.4K | 11.2% | 4 | 6.7K | 2% | 6 |
| Jan 2026 | 57.7K | 11.7% | 4 | 10K | 2% | 6 |
| Feb 2026 | 57.3K | 14% | 4 | 8.2K | 2% | 6 |
| Mar 2026 | 51.7K | 11.5% | 4 | 6.7K | 1.5% | 6 |
| Apr 2026 | 42.1K | 11.5% | 4 | 6.1K | 1.7% | 6 |
| May 2026 | 47.4K | 11.9% | 4 | 6.1K | 1.5% | 6 |
| Jun 2026 | 48.2K | 12.2% | 4 | 6.1K | 1.5% | 6 |
| Jul 2026 | 47.1K | 12% | 4 | 6.1K | 1.5% | 6 |
| Aug 2026 | 47K | 11.6% | 4 | 6.1K | 1.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Expedia’s and Wotif’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Expedia**: Measured on the search terms “Expedia”, “Expedia accommodation”, “Expedia booking”, “Expedia cruise”, “Expedia flights”, “Expedia holiday packages”, “Expedia hotel booking”, “Expedia hotels”, “Expedia New Zealand”, “Expedia NZ”, “Expedia packages”, “Expedia travel”, “Expedia travel packages” and “expediacom”, summed into one figure.
- **Wotif**: Measured on the search terms “Wotif”, “Wotif accommodation”, “wotif co nz”, “Wotif New Zealand”, “Wotif NZ”, “wotifcom” and “WotifNZ”, summed into one figure.

- [Expedia profile](/demand/nz/brands/expedia)
- [Wotif profile](/demand/nz/brands/wotif)
- [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Expedia or Wotif?

In August 2026, Expedia had more branded searches than Wotif among online travel booking sites in New Zealand. Expedia was estimated to have 47K branded searches compared to Wotif’s 6.1K, and held an 11.6% Share of Search versus Wotif’s 1.5%.

## Cite this page

Brandwave. "Expedia vs Wotif: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/expedia-vs-wotif

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/expedia-vs-wotif. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.