--- title: "Exped vs Macpac: Which is searched more in New Zealand?" description: "Is Exped or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/exped-vs-macpac" publisher: "Brandwave" --- # Exped vs Macpac: Which is searched more in New Zealand? Is Exped or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exped and Macpac - **Competitive set**: Sleeping bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Exped Share of Search**: 0.23% - **Macpac Share of Search**: 46.3% ## Is Exped or Macpac more popular in search? - In September 2026, Macpac had more branded searches than Exped among sleeping bag brands in New Zealand. Macpac had about 51,100 branded searches, while Exped had 250. Macpac made up 46.3% of all sleeping bag brand searches we track, and Exped accounted for 0.23%. - Macpac was ahead of Exped in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Exped’s share of searches among sleeping bag brands in New Zealand held steady at 0.23%, and its estimated monthly branded searches moved from 280 to 250. - Across the 12 months ending September 2026, Macpac’s share of searches among sleeping bag brands in New Zealand moved from 50.4% to 46.3%, and its estimated monthly branded searches moved from 60.6K to 51.1K. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Macpac appeared in all three answers. Exped did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026. - Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026. ## Month by month | Month | Exped estimated searches | Exped Share of Search | Exped rank | Macpac estimated searches | Macpac Share of Search | Macpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 0.23% | 5 | 60.6K | 50.4% | 1 | | Nov 2025 | 420 | 0.26% | 5 | 74K | 45.9% | 2 | | Dec 2025 | 380 | 0.21% | 5 | 91.9K | 49.9% | 1 | | Jan 2026 | 470 | 0.31% | 5 | 75.8K | 49.6% | 1 | | Feb 2026 | 380 | 0.31% | 5 | 62.4K | 50.3% | 1 | | Mar 2026 | 420 | 0.29% | 5 | 73.7K | 50.2% | 1 | | Apr 2026 | 380 | 0.23% | 5 | 75.3K | 46.3% | 2 | | May 2026 | 310 | 0.21% | 6 | 74.7K | 50.1% | 1 | | Jun 2026 | 310 | 0.18% | 5 | 86.8K | 49.5% | 1 | | Jul 2026 | 280 | 0.17% | 5 | 72.6K | 44.7% | 2 | | Aug 2026 | 310 | 0.23% | 5 | 61K | 45.9% | 2 | | Sep 2026 | 250 | 0.23% | 5 | 51.1K | 46.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Exped’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exped**: Measured on the search terms “exped” and “exped sleeping pad”, summed into one figure. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac sleeping bags”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - [Exped profile](/demand/nz/brands/exped) - [Macpac profile](/demand/nz/brands/macpac) - [All sleeping bag brands in New Zealand](/demand/nz/categories/nz-sleeping-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exped or Macpac more popular in search? In September 2026, Macpac had more branded searches than Exped among sleeping bag brands in New Zealand. Macpac had about 51,100 branded searches, while Exped had 250. Macpac made up 46.3% of all sleeping bag brand searches we track, and Exped accounted for 0.23%. ## Cite this page Brandwave. "Exped vs Macpac: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/exped-vs-macpac This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/exped-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.