---
title: "Exide vs Varta: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Exide or Varta? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/exide-vs-varta"
publisher: "Brandwave"
---

# Exide vs Varta: Which is more popular by branded search in New Zealand?

Which is more popular in search, Exide or Varta? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Exide and Varta
- **Competitive set**: Car battery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Exide Share of Search**: 17.9%
- **Varta Share of Search**: 5.5%

## Which is more popular in search, Exide or Varta?

- In August 2026, Exide had more branded searches than Varta among car battery brands in New Zealand. Exide was estimated to have 780 branded searches compared to Varta’s 240, and held a 17.9% Share of Search versus Varta’s 5.5%.
- Exide was ahead of Varta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand moved from 12.3% to 17.9%, and its estimated monthly branded searches moved from 500 to 780.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 210 to 240.

## How did search popularity change for New Zealand car battery brands in August 2026?

- In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.
- Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.

## Month by month

| Month | Exide estimated searches | Exide Share of Search | Exide rank | Varta estimated searches | Varta Share of Search | Varta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 500 | 12.3% | 2 | 210 | 5.2% | 5 |
| Nov 2025 | 420 | 10.8% | 3 | 210 | 5.4% | 5 |
| Dec 2025 | 440 | 11.2% | 2 | 190 | 4.8% | 5 |
| Jan 2026 | 520 | 12.6% | 2 | 200 | 4.8% | 5 |
| Feb 2026 | 530 | 13.4% | 2 | 190 | 4.8% | 5 |
| Mar 2026 | 490 | 12.3% | 2 | 200 | 5% | 5 |
| Apr 2026 | 570 | 13.8% | 2 | 260 | 6.3% | 4 |
| May 2026 | 630 | 14.5% | 2 | 330 | 7.6% | 4 |
| Jun 2026 | 670 | 13.8% | 2 | 280 | 5.8% | 5 |
| Jul 2026 | 770 | 15.3% | 2 | 280 | 5.6% | 5 |
| Aug 2026 | 780 | 17.9% | 2 | 240 | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Exide’s and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Exide**: Measured on the search terms “exide batteries”, “exide battery finder”, “exide car battery” and “exide extreme battery”, summed into one figure.
- **Varta**: Measured on the search terms “varta batteries” and “varta car battery”, summed into one figure.

- [Exide profile](/demand/nz/brands/exide)
- [Varta profile](/demand/nz/brands/varta)
- [All car battery brands in New Zealand](/demand/nz/categories/nz-car-battery-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Exide or Varta?

In August 2026, Exide had more branded searches than Varta among car battery brands in New Zealand. Exide was estimated to have 780 branded searches compared to Varta’s 240, and held a 17.9% Share of Search versus Varta’s 5.5%.

## Cite this page

Brandwave. "Exide vs Varta: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/exide-vs-varta

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/exide-vs-varta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.