---
title: "Exide vs Optima: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Exide or Optima? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/exide-vs-optima"
publisher: "Brandwave"
---

# Exide vs Optima: Which is more popular by branded search in New Zealand?

Which is more popular in search, Exide or Optima? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Exide and Optima
- **Competitive set**: Car battery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Exide Share of Search**: 17.9%
- **Optima Share of Search**: 6.7%

## Which is more popular in search, Exide or Optima?

- In August 2026, Exide had more branded searches than Optima among car battery brands in New Zealand. Exide was estimated to have 780 branded searches compared to Optima’s 290, and held a 17.9% Share of Search versus Optima’s 6.7%.
- Exide was ahead of Optima in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand moved from 12.3% to 17.9%, and its estimated monthly branded searches moved from 500 to 780.
- Across the 11 months ending August 2026, Optima’s estimated Share of Search among car battery brands in New Zealand moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 250 to 290.

## How did search popularity change for New Zealand car battery brands in August 2026?

- In August 2026, Bosch Car Batteries overtook Optima to rank 3rd among car battery brands in New Zealand, at 8%.
- In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.
- In August 2026, Optima lost estimated Share of Search among car battery brands in New Zealand, from 7.2% to 6.7%.

## Month by month

| Month | Exide estimated searches | Exide Share of Search | Exide rank | Optima estimated searches | Optima Share of Search | Optima rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 500 | 12.3% | 2 | 250 | 6.2% | 4 |
| Nov 2025 | 420 | 10.8% | 3 | 230 | 5.9% | 4 |
| Dec 2025 | 440 | 11.2% | 2 | 220 | 5.6% | 4 |
| Jan 2026 | 520 | 12.6% | 2 | 270 | 6.5% | 4 |
| Feb 2026 | 530 | 13.4% | 2 | 250 | 6.3% | 4 |
| Mar 2026 | 490 | 12.3% | 2 | 220 | 5.5% | 4 |
| Apr 2026 | 570 | 13.8% | 2 | 250 | 6.1% | 5 |
| May 2026 | 630 | 14.5% | 2 | 270 | 6.2% | 5 |
| Jun 2026 | 670 | 13.8% | 2 | 290 | 6% | 4 |
| Jul 2026 | 770 | 15.3% | 2 | 360 | 7.2% | 3 |
| Aug 2026 | 780 | 17.9% | 2 | 290 | 6.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Exide’s and Optima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Exide**: Measured on the search terms “exide batteries”, “exide battery finder”, “exide car battery” and “exide extreme battery”, summed into one figure.
- **Optima**: Measured on the search terms “optima batteries”, “optima car battery” and “optima red top battery”, summed into one figure.

- [Exide profile](/demand/nz/brands/exide)
- [Optima profile](/demand/nz/brands/optima)
- [All car battery brands in New Zealand](/demand/nz/categories/nz-car-battery-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Exide or Optima?

In August 2026, Exide had more branded searches than Optima among car battery brands in New Zealand. Exide was estimated to have 780 branded searches compared to Optima’s 290, and held a 17.9% Share of Search versus Optima’s 6.7%.

## Cite this page

Brandwave. "Exide vs Optima: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/exide-vs-optima

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/exide-vs-optima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.