--- title: "Exercism vs Scratch: Which is more popular in New Zealand?" description: "Is Exercism or Scratch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coding practice platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/exercism-vs-scratch" publisher: "Brandwave" --- # Exercism vs Scratch: Which is more popular in New Zealand? Is Exercism or Scratch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coding practice platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Exercism and Scratch - **Competitive set**: Coding practice platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Exercism Share of Search**: 4% - **Scratch Share of Search**: 25.7% ## Is Exercism or Scratch more popular in search? - In October 2026, Scratch had more branded searches than Exercism among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while Exercism had 140. Scratch made up 25.7% of all coding practice platform searches we track, and Exercism accounted for 4%. - Scratch was ahead of Exercism in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Exercism’s share of searches among coding practice platforms in New Zealand moved from 2.5% to 4%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending October 2026, Scratch’s share of searches among coding practice platforms in New Zealand moved from 28.8% to 25.7%, and its estimated monthly branded searches moved from 1.6K to 890. ## Top coding practice platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Exercism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Exercism was listed before Scratch in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LeetCode | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HackerRank | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Exercism | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Codewars | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | freeCodeCamp | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Project Euler | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | The Odin Project | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Scratch | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Codecademy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coding practice platforms - Asked ChatGPT "Which coding practice platform should I use in New Zealand?": 1. LeetCode, 2. Exercism, 3. HackerRank, 4. Codewars, 5. freeCodeCamp - Asked ChatGPT "What are the best coding practice platforms in New Zealand?": 1. Exercism, 2. freeCodeCamp, 3. LeetCode, 4. Codewars, 5. HackerRank, 6. The Odin Project, 7. Scratch - Asked ChatGPT "What's the best coding practice platform in New Zealand for interview prep?": 1. LeetCode, 2. HackerRank - Searched Google, AI Overview "coding practice platform": 1. LeetCode, 2. HackerRank, 3. Codewars, 4. Project Euler, 5. Exercism - Searched Google, AI Overview "best coding practice": 1. Exercism, 2. HackerRank, 3. LeetCode, 4. Codewars, 5. Project Euler, 6. The Odin Project, 7. Scratch Not named in any answer: Codecademy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand coding practice platforms in October 2026? - In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%. ## How has branded search for Exercism and Scratch changed in New Zealand over the last 12 months? | Month | Exercism estimated searches | Exercism Share of Search | Exercism rank | Scratch estimated searches | Scratch Share of Search | Scratch rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 2.5% | 8 | 1.6K | 28.8% | 1 | | Dec 2025 | 110 | 2.5% | 8 | 940 | 21% | 2 | | Jan 2026 | 140 | 3.1% | 8 | 370 | 8.2% | 4 | | Feb 2026 | 140 | 2.5% | 7 | 990 | 17.4% | 3 | | Mar 2026 | 170 | 2.4% | 7 | 2.3K | 32.9% | 1 | | Apr 2026 | 210 | 4% | 6 | 1.3K | 25% | 2 | | May 2026 | 170 | 2.7% | 7 | 2.2K | 34.9% | 1 | | Jun 2026 | 170 | 2.5% | 8 | 2.6K | 37.7% | 1 | | Jul 2026 | 170 | 3.5% | 7 | 1.2K | 25.2% | 2 | | Aug 2026 | 170 | 3.4% | 7 | 1.3K | 26.3% | 2 | | Sep 2026 | 170 | 3.8% | 6 | 1.2K | 27% | 2 | | Oct 2026 | 140 | 4% | 6 | 890 | 25.7% | 2 | ## How are Exercism’s and Scratch’s branded searches counted? Brandwave collects information about searches that people make online using Exercism’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Exercism**: Measured on the search term “exercism”. - **Scratch**: Measured on the search terms “scratch coding”, “scratch coding challenges” and “scratch mit”, summed into one figure. - [Exercism profile](/demand/nz/brands/exercism) - [Scratch profile](/demand/nz/brands/scratch) - [All coding practice platforms in New Zealand](/demand/nz/categories/nz-coding-practice-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Exercism or Scratch more popular in search? In October 2026, Scratch had more branded searches than Exercism among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while Exercism had 140. Scratch made up 25.7% of all coding practice platform searches we track, and Exercism accounted for 4%. ## Cite this page Brandwave. "Exercism vs Scratch: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/exercism-vs-scratch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/exercism-vs-scratch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.