--- title: "Excalidraw vs Mural: Which is searched more in New Zealand?" description: "Is Excalidraw or Mural more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/excalidraw-vs-mural" publisher: "Brandwave" --- # Excalidraw vs Mural: Which is searched more in New Zealand? Is Excalidraw or Mural more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online whiteboard tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Excalidraw and Mural - **Competitive set**: Online whiteboard tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Excalidraw Share of Search**: 7.9% - **Mural Share of Search**: 0.15% ## Is Excalidraw or Mural more popular in search? - In September 2026, Excalidraw had more branded searches than Mural among online whiteboard tools in New Zealand. Excalidraw had about 1,600 branded searches, while Mural had 30. Excalidraw made up 7.9% of all online whiteboard tool searches we track, and Mural accounted for 0.15%. - Excalidraw was ahead of Mural in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard tools in New Zealand moved from 5.6% to 7.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Mural’s share of searches among online whiteboard tools in New Zealand moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 30. ## Top online whiteboard tools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mural appeared in all four answers. Excalidraw was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mural was listed before Excalidraw in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | FigJam | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Microsoft Whiteboard | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Mural | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Excalidraw | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | draw.io | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lucidchart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about online whiteboard tools - Asked ChatGPT "Which online whiteboard tool should I use in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Excalidraw, 5. Mural - Asked ChatGPT "What are the best online whiteboard tools in New Zealand?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural, 5. Excalidraw - Asked ChatGPT "What's the best online whiteboard tool in New Zealand for team collaboration?": 1. Miro, 2. FigJam, 3. Microsoft Whiteboard, 4. Mural - Searched Google, AI Overview "collaboration whiteboard": 1. Miro, 2. Microsoft Whiteboard, 3. FigJam, 4. Mural, 5. Excalidraw Not named in any answer: draw.io and Lucidchart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online whiteboard tools in September 2026? - In September 2026, Excalidraw gained share of searches among online whiteboard tools in New Zealand, from 6.4% to 7.9%. ## Month by month | Month | Excalidraw estimated searches | Excalidraw Share of Search | Excalidraw rank | Mural estimated searches | Mural Share of Search | Mural rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 5.6% | 4 | 30 | 0.13% | 7 | | Nov 2025 | 1.3K | 6.9% | 4 | 20 | 0.11% | 7 | | Dec 2025 | 880 | 6.2% | 5 | 20 | 0.14% | 7 | | Jan 2026 | 1K | 6.9% | 4 | 20 | 0.14% | 7 | | Feb 2026 | 1.3K | 6.8% | 4 | 30 | 0.16% | 7 | | Mar 2026 | 1.6K | 5.4% | 5 | 50 | 0.17% | 7 | | Apr 2026 | 1.3K | 6.3% | 5 | 30 | 0.15% | 7 | | May 2026 | 1.9K | 8.1% | 4 | 40 | 0.17% | 7 | | Jun 2026 | 1.6K | 7.8% | 4 | 40 | 0.2% | 7 | | Jul 2026 | 1.6K | 7.9% | 4 | 30 | 0.15% | 7 | | Aug 2026 | 1.6K | 6.4% | 4 | 30 | 0.12% | 7 | | Sep 2026 | 1.6K | 7.9% | 4 | 30 | 0.15% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Excalidraw’s and Mural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Excalidraw**: Measured on the search term “excalidraw”. - **Mural**: Measured on the search terms “mural app”, “mural diagram”, “mural flowchart” and “mural whiteboard”, summed into one figure. - [Excalidraw profile](/demand/nz/brands/excalidraw) - [Mural profile](/demand/nz/brands/mural) - [All online whiteboard tools in New Zealand](/demand/nz/categories/nz-online-whiteboard-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Excalidraw or Mural more popular in search? In September 2026, Excalidraw had more branded searches than Mural among online whiteboard tools in New Zealand. Excalidraw had about 1,600 branded searches, while Mural had 30. Excalidraw made up 7.9% of all online whiteboard tool searches we track, and Mural accounted for 0.15%. ## Cite this page Brandwave. "Excalidraw vs Mural: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/excalidraw-vs-mural This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/excalidraw-vs-mural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.